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Marketingmix Ikea

Marketing periode 1
by

Jedidja Jonker

on 16 October 2013

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Transcript of Marketingmix Ikea

P van Product
Garantie
Service
Voor
Tijdens
Na
Kwaliteit
• Fysiek

• Functioneel

• Emotioneel
Verpakking
• Economische ingepakt

• Kosten besparend

• Milieubewust
Merk
Assortiment
Diep
Breed
Hoog
Lengte
P van Prijs
We design the pricetag first
P van Plaats
P van Presentatie
P van Promotie
Full transcript