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Color

Why Color Matters
by

Rima Aziz

on 25 November 2011

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Transcript of Color

Color Rima Al-Hammadi
Shahd Al-Moshaweh Agenda Introduction

The Psychology of Color

Real-life Applications

Colors and Cultures

Colors and Branding

Conclusion Introduction What's in a Color? The Psychology of Color Red Orange Yellow Green Blue Purple White Black Color is the byproduct of the spectrum of light, as it is reflected or absorbed, as received by the human eye and processed by the human brain. Real-life Applications Colors and Cultures Colors and Branding Conclusion Should Teachers Use Green Pens? Red is associated with failure and negativity. Green is the color of growth and success. Food in Technicolor Color does not affect how food tastes, yet it changes how we percieve the taste. "The purest and most thoughtful minds are those which love color the most."

~John Ruskin "The purest and most thoughtful minds are those which love color the most."

~John Ruskin It's about choosing the right color! Purity Family Style Time Pink for boys? Thank you! References

http://guijarrodesign.com/2011/02/06/xxxi-the-psychology-of-color/
http://www.informationisbeautiful.net/visualizations/colours-in-cultures/
http://logodesignerblog.com/how-to-use-colour-in-logo-design/
http://www.logocritiques.com/resources/color_psychology_in_logo_design/
http://shine.yahoo.com/channel/health/why-does-food-taste-better-in-technicolor-2472187
http://www.miller-mccune.com/blogs/when-grading-papers-red-ink-may-mean-lower-scores-15809/
http://www.jeongmeeyoon.com/aw_pinkblue.htm
Full transcript