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MMP Advertising Strategy

An Advertising Strategy aimed at promoting Mixed Member Proportional Representation to the Canadian Electorate.
by

Andre Trevisan

on 15 April 2010

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Transcript of MMP Advertising Strategy

ONLINE STRATEGY LESSONS LEARNED STAKEHOLDERS EDUCATION / ENGAGEMENT ISSUES STRATEGY ONLINE STRATEGY PRODUCT
DEVELOPMENT THE BIG PICTURE!!! ADVERTISING STRATEGY WELCOME!!! WE ARE HERE TO TELL YOU A STORY... A COHERENT
STORY! OUR BRAND VISION... AND THE STORY OF THE ADVERTISING STRATEGY TO BRING IT ALL TOGETHER! A STORY ABOUT A PROPOSED ELECTORAL REFORM A STORY ABOUT A COUNTRY IT'S IN THE DETAILS! BUT! YOU CAN'T FORGET... BUILDING A
STRONGER
CANADA MARKETING MIX CORE TARGET
AUDIENCES PREVIOUS CANADIAN
JURISDICTIONS ABORIGINAL
VOTERS URBAN VOTERS RURAL VOTERS VISIBLE
MINORITIES YOUNG
CANADIANS WOMEN REPRESENTATION FRANCOPHONE
VOTERS DECEMBER 2010 RCCR CREATED MAY 1, 2011 ROLL-OUT
ONLINE STRATEGY AUGUST 20, 2013 PRE-CONDITIONING/
MARKET RESEARCH MAY 20, 2015 TV, RADIO &
PRINT AD CAMPAIGN OCTOBER 13, 2015 MARKET RESEARCH BEGINS OCTOBER 27, 2015 NOVEMBER 20, 2015 ADVERTISING BLITZ BEGINS REFERENDUM TIMELINE EARNED MEDIA KEY MESSAGES ADOPTING A MIXED MEMBER PROPORTIONAL ELECTORAL SYSTEM WILL MAKE SURE THAT EVERY VOTE COUNTS

MMP WILL MAKE PARLIAMENT MORE ACCOUNTABLE TO CANADIANS BY FORGING A STRONG BOND BETWEEN MEMBERS AND CONSTITUENTS

MMP WILL ENSURE THAT CANADA'S DIVERSITY IS MORE FAIRLY REPRESENTED IN POLITICAL INSTITUTIONS

BY LEARNING FROM THE SUCCESSES AND CHALLENGES OF OTHER JURISDICTIONS, WE ARE BUILDING A STRONG FUTURE FOR CANADA CAMPAIGN SUPERVISOR POSITIVE MESSAGING MAGAZINE STRATEGY BUDGET WE EXPECT BIG RESULTS... ...EVEN WITH SCARCE RESOURCES! EVALUATION (WITH KEY
MESSAGES OF COURSE) THE EVEN BIGGER PICTURE THE END??? DID YOU MISS SOMETHING? MAYBE YOU FORGOT TO LOOK AT...
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