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John's Potato Chip

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by

Akeme Lewis

on 18 June 2014

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Transcript of John's Potato Chip

It is no longer enough to satisfy customers; you have to delight them
Product Life Cycle
Research & Development
SWOT
$1.25
Friday, June 06, 2014
Vol XCIII, No. 311
Reasons Why?
Going Down Hill!!
In Conclusion
Limited Variety

Competition

Limited Target Market

Lack of Market Segment
"The good news is that Marketing takes an hour to learn. The bad news is that it takes a lifetime to master"

-Philip Kotler
John's Potato Chip
Introduction


Growth


Maturity


Decline
STRENGTH
WEAKNESSES
OPPORTUNITIES
THREAT
The Guys
Akeme Lewis
Joshua Perwien
Nestor Valderrama
Larenio Smith
Primary
Qualitative
Our Target Market
collection of original data by researcher

need specific info to recover

need to survey 384 people
gathers in-depth understanding
of human behavior

know what they want and how they want

want to know why there was a 20%
decline in market
Hey guys, check out
John's Potato Chip!!
They r on da come up!!
=)
MAN AM I
HUNGRY
John's Chip flavors
are the best
Customer base (
loyalty
)

Market Share

Originality
Only one flavor (
lacked variety
)

Limited consumer

Fried (
not environmentally friendly
)
Expand

Gluetin Free/pop chips

Baked

(
environment friendly
)

Competition

More variety

Less market share
1
2
4
7
10
100 %
0 %
20 %
40 %
60 %
80 %
8%
15%
37%
56%
86%
-Philip Kotler
*focus groups
under construction*
Full transcript