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Pasifika Paradise Products Ltd

Business Objectives. SWOT Analysis. External Factors
by

Katrina van Dinther

on 26 November 2012

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Transcript of Pasifika Paradise Products Ltd

Business
Objectives There are three levels of
Business Objectives
Strategic
Intermediate
Operational Pasifika Paradise Products Strategic Objectives are long term goals. Generally the senior management or board of directors within an organisation will establish these goals and how they are to be achieved in the coming years. Pasifika Paradise Products for example may wish to expand their customer base to Australia. This would be a long term goal which would require specific strategic objectives to be put in place Business Objectives There are three levels of business objectives Strategic Strategic Objectives These are long term goals. Pasifika Paradise Products for example
may wish to expand their customer base to
Australia. This would be a long term goal
which would require specific strategic objectives
to be put in place. Generally the senior management or board of directors within an organisation will establish these goals and how they are to be achieved
in the coming years. Intermediate Intermediate Objectives These are yearly goals. Quite often these yearly objectives are put in place in order to achieve larger goals i.e. strategic objectives. The responsibility of achieving these goals will likely be given to middle management. For Pasifika Paradise Products to enter the Australian market in the next 5 years they will need to increase profits to fund their expansion. Middle management will need to make sure a percentage increase in profits is reached yearly to make this 5 year objective. Operational Operational Objectives These are short term goals. They can be daily, weekly or monthly targets set for specific employees such as factory workers, sales people or marketing staff. It would be likely that the factory workers for Pasifika Paradise Products would be set targets to increase production by a certain percentage to support the sales staff who will be directed to increase their sales. This increase in productivity would create a boost in profits helping the company to achieve its strategic objective of entering the Australian market. SWOT Analysis Strengths
Weaknesses
Opportunities
Threats This is a technique used by organisations to evaluate their current position. It is also used when strategic objectives need to be established. To make a long term plan an organisation needs to know what their strengths and weaknesses are. Are there any opportunities available to help them or any threats that could stop or delay their plans. Strengths Brand Reputation
Employee Skills
High Quality
High Productivity
Research and Development Strengths such as a good brand reputation and a high quality product could help Pasifika Paradise Products in their goal to move into the Australian Market. This new market will feel more obliged working with a brand they know is trusted and produces good quality products. Low Market Share
Skills Gap
Inefficient Plant
Lack of Innovation
Outdated Technology Weaknesses Pasifika Paradise Products will need to identify any weaknesses they have in order to correct and improve them. Weaknesses such as an Inefficient Plant would debilitate their plan to increase productivity and in turn increase their profit margins. Opportunities Deregulation of Market
New Demand
Higher Economical Growth
Technology Innovation
Demographic Change Pasifika Paradise Products needs to determine if there are any opportunities available to them that will help their expansion. Economical growth would help with increasing their profits. Deregulation of the market for exporting internationally would benefit their move into Australia. Threats New Market Entrants
Competitor Price Pressure
New Substitute Product
New Regulations
Change in Customer Tastes and Needs It is important that any threats to an organisations objectives
be identified. Pasifika Paradise Products will need to research the Australian market to see if there are any similar products to
theirs. They will need to differentiate themselves and be price competitive. External Environment Influences that can affect businesses:

Consumers
Competitors
Economic factors
Government Laws & Regulations
Social & Cultural attitudes It is important that all businesses are aware of their environment. For a business to make the right choices for their future they must constantly re evaluate the environment they find themselves in. This awareness will ensure they can make the most of opportunities when they arise and also put measures in place in case of threats from these outside influences. END Katrina van Dinther - 11117082
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