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Psychological and Physiological Effects of Color

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by

Andrea Kieska

on 4 March 2013

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Transcript of Psychological and Physiological Effects of Color

Psychological
and
Physiological
Effects of Color Color is often associated with a person’s emotions and also can influence a person’s mental or physical state. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures. Psychological Effects: Sensed in the mind.
Physiological Effects: Cause a change in the body. By Andrea Kieska Color affects the eye's perception of weight and size. Dark and bright colors seem heavier than light and cool colors. Color affects an individual's moods or feelings in regard to space. Light and cool colors seem to expand space: dark and warm colors seem to enclose space. Color affects a person's perception of temperature. Studies have indicated that body temperature actually fluctuates in response to various colors. Warm colors can raise one's temperature; cool colors and lower it. Red Longest wavelength, powerful
Attention-grabbing, appears to be nearer than it is
Physical, raises the pulse.
Conveys confidence and energy Brands use red when they want to be seen as powerful, passionate companies. Red is an intense color. It can summon conflicting emotions from blood and warfare to love and passion. It is often used in logo design to grip the viewer’s attention. Increases blood pressure, blood circulation and pulse rate.
Stimulates the adrenal glands which helps to increase our stamina and feel more energetic.
Stimulates the sense of smell and taste and improves appetite. Blue intensity, warmth, anger, excitement Affects us mentally
Soothing
World’s most favorite color
People are more productive in blue rooms. Slows down pulse rate and lowers blood pressure.
Can be linked to the throat and thyroid gland.
Deep blue stimulates the pituitary gland, which then regulates our sleep patterns Brands use blue to seem calm and logical. Blue is calming and can stir up images of authority, success and security. It is probably the most popular color in logo design and can be seen extensively in government and medical company logos. calmness, serenity, sadness Yellow Wavelength is rather long making it stimulating
Stimulus is based on emotion
Psychologically the strongest color Stimulates the nerves and brain.
This helps to make you more alert and decisive.
Makes muscles more energetic and activates the lymph system.
Helps in digestion by stimulating gastric and intestinal glands. Brands use yellow to show they're fun and friendly. Yellow can have conflicting messages. It can represent sunshine and happiness or caution and cowardice. It is bright and highly visible which is why it is often used in logo design to get attention and create happiness and warmth. emotional, positive, optimism, friendliness Green Strikes the eye in a way that requires no adjustment, making it restful.
Color of balance
Can improve reading ability Increases the activity of pituitary gland
Elevates blood histamine levels
This helps in dilation of blood vessels and contraction of smooth muscles.
Reduces allergic reactions and prevents decay.
Relaxes our muscles and helps us breathe deeper and slower. Green represents life and renewal. Brands use green to show their youthfulness and love of Earth. You can often find it used in companies that want to portray themselves as eco-friendly. nature, tranquility, good luck, envy, balance Orange Being a combination of yellow and red, its reaction is a combination of the physical and emotional Increases immunity power
Stimulates of the sexual organs
Beneficial for digestion
Heals the lungs
Stimulates the thyroid glands which helps in metabolism
Reduces the functionality of parathyroid glands
Increases the energy levels Orange is made up of red and yellow and can represent attributes from each of those colors. Orange is less intense than red but still packs a lot of punch. It is more playful and youthful than red. You can commonly find it used in logos to create a playfulness or stimulate emotions and even appetites. fun, immaturity, passion Violet Has the shortest wavelength
Sophisticated yet mysterious color
Stimulates creativity Improves the functional activity of spleen and helps to purify the blood
Has shown to alleviate conditions such as sunburn due to its purifying and antiseptic effect.
Suppresses hunger and balances the body’s metabolism Brands use violet to seem luxurious and whimsical. Purple implies royalty, mystery, spirituality and sophistication. The color purple can be found in many education related and luxury product logos. royalty, wealth, exotic, artificial Pink Being a tint of red, it affects us physically, but soothes instead of stimulates.
Helps to relax muscles. Brands use pink to show they're sweet or have sex appeal, depending on the shade. Pink is a feminine color that conjures feelings of innocence and delicateness. love, femininity, physical tranquility Brown Usually consists of red and yellow, with a large percentage of black.
Serious like black, but warmer and softer. Gray Has no direct psychological properties.
Usually has a dampening effect on other colors used with it.
Indicates separation, lack of involvement and ultimately loneliness. White Total reflection.
Gives a heightened perception of space. Black All colors, totally absorbed.
Creates the perception of weight and seriousness.
Marketing and advertising are well-known for utilizing color psychology. Color is consistently used in an attempt to make people hungry, associate a positive or negative tone, encourage trust, feelings of calmness or energy, and countless other ways. Brown indicates nature, woodiness, and utility. Brown is used in logos related to construction and legal logos due to it simplicity, warmth and neutrality. Improves synthesis of serotonin
Helps in regulation of appetite and proper functioning of gastro intestinal tract
Increases amino acids levels which influence sleep , immunity, migraines etc Grey is known as the area between good and evil. It is also seen as neutral and cool. It is often used for the type within logos because it is neutral and works well with most other colors. White is the universal color of peace and purity. It can often be found in logos as reversed text or negative space. Black is powerful and conjures authority, boldness, elegance and tradition. It can be found in many logos for its boldness, simplicity and sophistication. seriousness, warmth, nature, reliability depression, dampness, lack of energy sophistication, glamor, mysterious hygiene, sterility, purity
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