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Proposal For Fashion show of 2014 Summer Collection Launch
Transcript of Proposal For Fashion show of 2014 Summer Collection Launch
2 major competitors in Taipei
Thank you for listening!
La Casa Del Artesano
Thursday, May 15, 2014
Proposal For Fashion show of
2014 Summer Collection Launch Event
Martinez & Company’s 2014 summer collection will introduce to the public a line of hats made with organic native Ecuadorian toquilla palm, commonly known as Panama hats.
1. Low product awareness lead to price not acceptable by customer
2. Limited quantity
3. Not targeting teenagers
4. New: Low brand awareness
1. Competition from other brand
2. Easy to copy
2. E-commerce business: increase online sales
3. Emerging market and expanding market
4. Few competitor in Taipei
Customer loyalty and brand recognition
Focus on the age over 25 who has economic base.
Provides great value to stakeholders and differentiates their business from their peers.
Choosing the correct area district for their stores.
Hoping to achieve word of mouth throughout consumers.
Aims to set price at a level of being available to
most common average income living consumers.
Planned to give a new dimension to the customers of fashion accessories.
Get their business grows, sell their products to new customers and establish their reputation of company.
Let more people know about Panama hats’ history.
To maintain design, production, and distribution processes that will enable Maria Martinez to respond quickly to shifts in consumer demands.
Tight control over their production processes keeping design and manufacturing in-house
With some strategic partnerships located nearby Headquarters
Have strategic agreements with local manufacturers that ensure timely delivery and service
(Segmentation, Targeting, and Positioning)
Above 25 years old
Middle Class Customer
High quality (Handmade)
: May 15, 14:00 PM
: Pacific Green Bay Summer Fresh
: Panama Hat
Why not? Wearing panama hat in this summer
Knowledgeable in the fashion products promotion.
PPR involved the international product announcement, and hosted several large conferences over the past ten years.
Professional Public Relations
Opening speeches by the founder
Set up and decorate
Model and clothes arrive, model start to prepare
(make up, dress up…)
Curtain call and media interview
(Provide dessert and drinks)
to attend the product launch
Amy, Katherine, Lina, Lydia, Vivian
1. High quality & Handmade
2. Made by natural fibers
MRT Zhongxiao Xinsheng Station
MRT Yuanshan Station
: Vogue, ELLE, Taipei Times magazine,Common Wealth.
: EETV, TVBS, FTV, CTV, iSET.
Simple, Summer, Delicate, Colorful