Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Proposal For Fashion show of 2014 Summer Collection Launch

No description
by

Katherine Chien

on 23 October 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Proposal For Fashion show of 2014 Summer Collection Launch

Why not? Wearing Panama hat in this summer

2 major competitors in Taipei
Thank you for listening!
Campaign slogan
Market Research
Business Model
La Casa Del Artesano
White Noise
Thursday, May 15, 2014
Website
S
W
O
T
ㄇAnalysisㄋㄋ
Proposal For Fashion show of
2014 Summer Collection Launch Event
Martinez & Company’s 2014 summer collection will introduce to the public a line of hats made with organic native Ecuadorian toquilla palm, commonly known as Panama hats.

Strengths
Weaknesses
1. Low product awareness lead to price not acceptable by customer
2. Limited quantity
3. Not targeting teenagers
4. New: Low brand awareness

Threats

1. Competition from other brand
2. Easy to copy

Opportunities
1. Advertisement
2. E-commerce business: increase online sales
3. Emerging market and expanding market
4. Few competitor in Taipei

Customer loyalty and brand recognition
Focus on the age over 25 who has economic base.
Provides great value to stakeholders and differentiates their business from their peers.
Marketing Strategies
Choosing the correct area district for their stores.
Hoping to achieve word of mouth throughout consumers.
Aims to set price at a level of being available to
most common average income living consumers.

Expected effect
Planned to give a new dimension to the customers of fashion accessories.
Get their business grows, sell their products to new customers and establish their reputation of company.
Let more people know about Panama hats’ history.


To maintain design, production, and distribution processes that will enable Maria Martinez to respond quickly to shifts in consumer demands.

Tight control over their production processes keeping design and manufacturing in-house

With some strategic partnerships located nearby Headquarters

Have strategic agreements with local manufacturers that ensure timely delivery and service
Value Drivers
Concept
Capabilities
Cost Structure

(Segmentation, Targeting, and Positioning)
STP
Segmentation:
Above 25 years old
Targeting:
Middle Class Customer
Positioning:
High quality (Handmade)
Event Information
Time
: May 15, 14:00 PM
Location
: Pacific Green Bay Summer Fresh
Theme
: Panama Hat

Why not? Wearing panama hat in this summer

Manpower demand
Equipment Demand
PPR
Knowledgeable in the fashion products promotion.
PPR involved the international product announcement, and hosted several large conferences over the past ten years.

Professional Public Relations
Time Schedule
13:00~13:50
14:00~14:30
15:00~17:00
14:30~15:00
10:30~12:00
10:00~12:00
Rehearsal
Opening
(Video)
Opening speeches by the founder
(Maria)
Show
Set up and decorate
Model and clothes arrive, model start to prepare
(make up, dress up…)

17:00~18:00
18:00~19:00
Curtain call and media interview
(Provide dessert and drinks)
Clean up
After party
Seating Plan
108 guests
to attend the product launch

Budgets
http://panamahatfashionshow.weebly.com/
Amy, Katherine, Lina, Lydia, Vivian
1. High quality & Handmade
2. Made by natural fibers
3. Location
MRT Zhongxiao Xinsheng Station
MRT Yuanshan Station
Magazine reporter
: Vogue, ELLE, Taipei Times magazine,Common Wealth.
News reporter
: EETV, TVBS, FTV, CTV, iSET.
Celebrity

Invitation Card
Concept
Simple, Summer, Delicate, Colorful
Blue
&
White
19:00-
Full transcript