Create Explore Learn & support

Loading presentation...

Present Remotely

Send the link below via email or IM

Present to your audience

Start remote presentation

Invited audience members will follow you as you navigate and present
People invited to a presentation do not need a Prezi account
This link expires 10 minutes after you close the presentation
A maximum of 30 users can follow your presentation
Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

COCA COLA - SUCCESSFUL BRAND

No description

by

Yin Quan Ruan

on 22 March 2015

Comments (0)

Please log in to add your comment.

Transcript of COCA COLA - SUCCESSFUL BRAND

"Coca Cola - Successful Brand"
Marketing
Product Management
Promotion
History
Coke
Soft Drinks
Coca Cola
Top Brand
Innovation
Globalization
Marketing
Key Success Factors
Process of communicating
Customer relationships
Benefit
What is "Marketing"?
"Marketing & Advertising"
Coca Cola Marketing
8% (2010)
Product Management
Promotion
Pricing
BRAND
"Open happiness"
Unique
Diversity
Improvement
Simple - Impression
Packaging & Design
New Product development
. Keep prices to compete
. Good pricing strategy
Pricing
Advertising
$3 billion
Media
Traditional
New
Creative
Sales Promotions
Coupon
Sweepstakes
Product giveaways
Samples coupons
Loyalty programs
Discounts
....
Name; Spring - 99542601
Class : Global Financial Commodities Marketing
Conclusion
Coca-Cola may be 126 years old, but with more than 50 million fans on Facebook, 1.8 billion Coke products consumed daily and 3,500 beverages in its diverse portfolio — Coke’s still got it
Coca Cola
19th century

Full transcript

<p id="block_embed_dimensions" class="clearfix"><label for="embed-width" id="lb_embed_with">
                Width:
                <input class="span1" id="embed-width" type="text" name="" value="550">
                pixels
            </label><label for="embed-height" id="lb_embed_height">
                Height:
                <input class="span1" id="embed-height" type="text" name="" value="400">
                pixels
            </label></p><p><label for="nav-free"><input checked id="nav-free" type="radio" name="navigation" value=""> Let viewers pan & zoom freely
            </label></p><p><label for="nav-constrain"><input id="nav-constrain" type="radio" name="navigation" value="">Constrain to simple back and forward steps
            </label></p>

<textarea class="textfield" id="embedcode" name="embedcode">${embedcode}</textarea>

<p class="email_button clearfix"><a class="btn btn-primary" href="javascript:void(0);" id="ln_copy_embedcode"
               onclick="return false;">Copy code to clipboard</a></p>

<div id="ovl_wrapper_share" class="tab_share_view"><ul id="tab_share_tabs"><li id="li_tab_share_view"><a id="ln_tab_share_view" href="#">Viewing</a></li><li id="li_tab_share_edit"><a id="ln_tab_share_edit" href="#">Editing</a></li></ul><div class="block_share_panel share_view"><label for="inp_share_view_url">
                    Send link to share this prezi
                    
                </label><span class="ipad-friendly-alt-badge" title="This prezi can be viewed with the free Prezi Viewer app for the iPad. Happy sharing!"></span><input id="inp_share_view_url" class="textfield" type="text" name=""
                       value="Generating URL, please wait ..."><a class="btn" id="btn_copy_share_view">Copy</a><ul id="sub_tab_share_view"><li id="li_tab_share_view_email"><a id="ln_share_view_email" href="#">Email</a></li><li id="li_tab_share_view_facebook"><a id="ln_share_view_facebook" href="#">Facebook</a></li><li id="li_tab_share_view_twitter"><a id="ln_share_view_twitter" href="#">Twitter</a></li><li id="li_tab_share_view_embed"><a id="ln_share_view_embed" href="#">Embed</a></li></ul><div id="block_share_view_panels"></div></div><div class="block_share_panel share_edit"><label for="inp_share_edit_url">Send link to edit together this prezi using Prezi Meeting (<a target=blank href="/meeting/">learn more</a>):</label><input id="inp_share_edit_url" class="textfield" type="text" name=""
                       value="Generating URL, please wait ..."><a class="btn" id="btn_copy_share_edit">Copy</a><ul id="sub_tab_share_edit"><li id="li_tab_share_edit_email"><a id="ln_share_edit_email" href="#">Email</a></li></ul><div id="block_share_edit_panels"></div></div><div id="block_reset" class="clearfix"><a id="ln_reset_links" class="btn btn-primary" href="#">
                    Reset share links
                </a><strong>
                    Resets both viewing and editing links (coeditors shown below are not affected).
                </strong></div><div id="editors"><h2>Who can edit:</h2></div></div>