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COCA COLA - SUCCESSFUL BRAND

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by

Yin Quan Ruan

on 22 March 2015

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Transcript of COCA COLA - SUCCESSFUL BRAND

"Coca Cola - Successful Brand"
Marketing
Product Management
Promotion
History
Coke
Soft Drinks
Coca Cola
Top Brand
Innovation
Globalization
Marketing
Key Success Factors
Process of communicating
Customer relationships
Benefit
What is "Marketing"?
"Marketing & Advertising"
Coca Cola Marketing
8% (2010)
Product Management
Promotion
Pricing
BRAND
"Open happiness"
Unique
Diversity
Improvement
Simple - Impression
Packaging & Design
New Product development
. Keep prices to compete
. Good pricing strategy
Pricing
Advertising
$3 billion
Media
Traditional
New
Creative
Sales Promotions
Coupon
Sweepstakes
Product giveaways
Samples coupons
Loyalty programs
Discounts
....
Name; Spring - 99542601
Class : Global Financial Commodities Marketing

Conclusion
Coca-Cola may be 126 years old, but with more than 50 million fans on Facebook, 1.8 billion Coke products consumed daily and 3,500 beverages in its diverse portfolio — Coke’s still got it
Coca Cola
19th century
Full transcript