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Corporate Identity SME

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mohamad zainizam

on 28 September 2012

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Transcript of Corporate Identity SME

Mohamd Zainizam B Zulkifli 2010354095 Proposal Major Project
Corporate identity Small and Medium Enterprise (SME) Case Study Issue Corporate identity Small and Medium Enterprises (SME). Problem Statement The potential to develop Corporate identity Small and Medium Enterprises (SME’s) drink product in terms of packaging design and company’s image to be in par with other popular drink. Propose Solution Redesign SME drink products into more attractive and meet the taste of the customers. According to Scoot M.Davis, Book of Designing Brand Identity “brands help consumers cut through the proliferation of choices available in every product and service”. The design of appropriate packaging will match with popular drink and has their own unique corporate characteristic in terms of their logo and patterns.

According to Thames & Hudson, Creative Advertising book “ one of the most important creative strategy is to combine two concept that were previously, so as to produce something completely new”. The appropriate readable font will be used on the packaging so that is will be more attractive to consumer. Image such as model or cartoon will help to boost the attractiveness of the drink packaging. This will help to promote SME ‘s drink worldwide. According to Chris Harrison, Creative Advertising book “ The example show how the meaning of a situation or an object can also be change without adding or altering a visual sign or symbol”. Client SME’s drink product is a drink product that favors by all level of age, children , teenagers, and adults too. This product is halal and does not have hazardous chemical, ingvidients which makes it safe to consumer. According to Mr Suhaimi, Manager of Bumiputera Company Purim Global Industry Sdn. Bhd , Kosmo newspaper,“It was hard at first to penetrate the domestic market let alone the international caused stiff competition from companies that already have a name. But staying true to the goal of the natives want to instill into business and make local products of consumer choice, we intensified efforts to make things happen in” Company A & S Damas Enterprise (001766037-X) is an SME operating in the No. 4, Jalan Dahlia 3, Saujana Utama, 47000 Sg Buloh, Selangor. We are a franchise that produces carbonated drinks Munira.
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