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Recognizing and Evaluating Bias and Propaganda

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Leann Kralik

on 24 March 2015

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Transcript of Recognizing and Evaluating Bias and Propaganda

In addition to your family, friends, coaches and teachers, the media has a tremendous impact on what we do, say, feel and buy!
Recognizing the
Techniques used in the media can help you make better decisions about who you trust for information and how you want to live your life.
You make hundreds of decisions each day, but have you ever thought about what influences you to choose what you do?
What is Bias?
A bias is a stance for or against a position, person, or thing. It is a prejudice.
Still,how does it apply to me?
How would you feel if you were only able to eat the food that your parents like- no exceptions?
Have you ever ordered the same lunch as a friend, just because they ordered it?

A form of communication
that is aimed at swaying or influencing your attitude toward or away from some cause or position.

Recognizing and Evaluating Bias and Propaganda
Who Decides What You Think?

Why does it matter?
Biases become a problem when they are sold as
instead of
How would you feel if your parents hated chocolate so you were never even given the option to try it?
Your parents' bias would have an impact on the food that you eat.
The Biases of Others Impact our Decisions
Have you ever bought clothing, shoes, or cosmetics that your favorite celebrities have?
Do you follow anyone who has strong opinions on social topics? Do you find yourself accepting this opinion as "truth"?
You Are Being Influenced By a Bias!
The Issue With Bias in the Media
It is important to be a critical consumer of the media, and to actively look for potential biases when using information from the news to make decisions.
Common Types of Propoganda
an attack on a person instead of the issue
You want to do this because everyone else is doing it too!
Red Herring
Distraction- Uses details that have nothing to do with the topic!
Emotional Appeal
Appealing to you emotions instead of using logic, reason or facts
Using a famous person to endorse a product or idea

Repeats the message over and over again!
Glittering Generalizations
Using "good" labels- loaded language- that are unsupported by facts.

Sweeping Generalizations
Stereotypes- a staement about a group of people not based on facts.
Circular Argument
What you are supposed to believe is only supported with the original claim as proof.
Appeal to Numbers/ Statistics
Using numbers to show how many people think something is true.
Plain Folk
People who use this product are just like you and me.
Full transcript