Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Untitled Prezi

No description
by

shabby Patel

on 26 June 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Untitled Prezi

Foundation :

Adam Ali Tapal Established Tapal Tea at about the time of birth of Pakistan.


Small shop at Nanakwara, Jodia Bazar on order of five chests.
Repacked them at his shop and started selling them to teashops.
Smooth Take off :
Requirements.
Delivery.
Approved.


DEAL DONE
Brain Work :The BIG hit
Invent of "Family Mixture"

Mixture of leaf and dust tea
And here comes the MAN :
In 1977, Aftab Tapal returned from USA and joined the Tea Business.

Has high interest in Arts and Crafts.
Packaging
Centralized under
one roof
Granular
TEA
Second major blow after "Family Mixture" was "Danedar"
Customers often saying " Mujhai wo Danedar kism ke chai chahye hai"
With such a huge and phenomenal success in very short span of time around 1978, competitors started launching there granular tea and other variety products.
Camera, Rolling, Action :

Iblagh Communication ( Baseer Ashraf developed First ever Tapal TVC
"Thori se Patti Tapal Ke, Chai Banaye Kamal Ke"
in 1979.
Pack Branding
With everything perfect, yet there were two problems :
1- Customers links with Soft pack

2- Manual manufacturing of pack



Marketing Division
Around 1985, Aftab Tapal constituted a Marketing Division and hired another Advertising Agency to take advertising a step forward.


Developed Brand names and Packaging

New Brands were introduced.
TAPAL
Tapal Today
9 Brands and many others on drawing board.

Advertising Campaigns using all mediums.

2 to 3 Research and Advertising Agencies are working with them.


Reference:
Ali Ahmed - Director Client Service @ Wahedna D'Arcy
Shazia Kazmi - Ex Creative Manager @ Adcom

"Transforming A VISION into REALITY" - Biography of
Aftab Tapal by Mujahid Hussain

www.brandsynario.com
Media:
Distribution
and
Supply Chain
Full transcript