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Ethical Fashion

a book proposal and collation of research (a peperless project)

rebecca hill

on 21 March 2013

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Transcript of Ethical Fashion

WHAT IS ETHICAL FASHION? content cont. Content Proposal: Prolonging Life cycles Results Concept for book I finally found a name! Ethical Fashion is an umbrella term to describe ethical fashion design, production, retail, and purchasing. It covers a range of issues such as working conditions, exploitation, fair trade, sustainable production, the environment, and animal welfare.

The ethics of fashion is a personal thing- it boils down to you, what you think and believe, how much of a difference you want to make.

Consider what you purchase, where it comes from? and how also how long will it last? and could it last longer? ETHICAL FASHION According to recent life cycle assessments it is the consumer phase that has the biggest environmental and social impact. This is because of our tendency to buy heaps of cheap clothing that is manufactured at low cost- often by questionable practises- that we then throw away way to soon. Another factor is that we wash and tumble-dry and iron our clothes too often, and uneconomically. This links to our overuse of cotton- which as a fabric for garments picks up smells, dirt and loses its shape easily. Fabrics such as wool and modal are washed a lot less often as they are herder wearing and more intelligent fibres.

We over wash our clothes!

Most designer jean companies suggest not washing your jeans for the first 6 months so that the denim learns your shape, and sunlight can release odour from many organic fabrics- facts like these are worth keeping in mind when you try and tackle your weekly wash. Always check the label that lists the materials before you buy, and wash at the lowest possible temperature 30 degrees will clean nearly everything off! Dry your clothes on the line as much as possible.Its all quite simple stuff that makes a big difference. I have learned that the applications of ethics in fashion and fashion consumerism is limitless and that sustained small changes can make a world of difference.

I found this project extremely challenging; once I had committed to the idea of a book or e-book I found it nearly impossible to divide the information and select what I wanted- there are at least six areas I haven't touched upon yet and the ones I have aren't nearly represented enough! I am on draft 5 yet in terms of finishing I feel I would need 50 more before I even got a good start on the website and sales ramifications.

I failed on time management and got lost in learning new technology and how to actually use a computer! I needed better planning and acknowledgment of resources.

Ideas for DIY ethical fashion projects REBECCA HILL My Approach to the brief: After initial research stages and going through mountains of content online and paper I found that though the fashion industry itself is coming to terms with ethical fashion as a concept and business decision, we the consumer are in many ways lagging behind: information on the smaller ideas of the morals of our clothing become lost either in sales and business jargon, industry know-how or umbrella terms and stereotypes.

I thought about the idea of a book- a source of knowledge and practical examples of how to deal with some easily adopted approaches to ethics and fashion. I started to consider my approach to ethics in fashion and then related them to the project. I decided I wanted to use as little paper as possible so used a small notebook as a diary and an old sketchbook I had as the only paper used to represent my work, not including printouts I had used prior to this decision.

My 'book' I decided would be paperless too, and online resource with a plan to attach purchase to a membership website with blog capabilities (including shops) and forums of discussion all under the banner of the same name. Purchasing the book provides access and from that point on your involvement would be self directed. you would have access to your own page and those of others on the site (control only of your own) you would have your own profile to use like a blog if you wished or a note board of ethical inspiration, to share your ideas for clothes and crafts and learn off of other members. The book itself would be updated constantly added to digitally with new content and evolved information.

In the early stages of the project I found it difficult keeping my research online I have always used paper and images to communicate my ideas so getting inspired by word documents took some getting used too.I will submit an online presentation to represent my research as well as the pdf of the book and a usb of all collated online research also finding an image for the book and a name that didn.t conform 'to crafty' or 'hempy' stereotypes was a hurdle. Information and eduction are the driving force behind the book, I believe that from where I am now this is an area in which a difference can be made. I feel like I have barely scratched the surface. simple easily digested information. "information is best received in small doses when off topic" Initial design concept for 'book' ARTWORK AND CONTENT IDEAS Knowing what to include proved difficult, sorting out what was necessary to communicate the idea of the book whilst knowing that I would need much longer to execute the ideas in their entirety.

I decided to focus on general information, knowing that if the concept of the idea was to generate content, educate and involve then the content can be improved and re written- also knowing that the hand in date doesn't have to be the end of the the I can still consider ways of completing the 'book' and the website in the future.

I want to include information on how to improve the life cycle of clothes, also how to adjust attitudes to old and possibly second hand items. how to care for and wash items. Ideas on how to best repair amend and customise. Illustrated simple to follow instructions will play a part in communicating practical ideas, More theory and industry based information will also take its place, from what I have learned it is very important for the readers/viewers to understand their ethical options from the root up for it to make a difference to their life style. *How to insert lace sleeves
*How to hem garments
*How to home dye
*How to tie dye
*How to bead
*Jewelery and other gift ideas
*How to safely and effectively paint and spray paint garments
*Creative ways of mending garments
*Re-fit clothes
*Reinforce clothes (new and old)
*Trash Art ideas
*How to remove sleeves and shorten shirts
*How to make your own detachable collar Ideas for content: Waste statistics- info graphic
waste of consumer statistics- info graphic
Clothes production
Social issues
How we effect our environment through consumerism and product use
Sales and Marketing- with and against ethics
Local produce
Ethical fashion brands
Ethical ?Fashion book list
Ethical Fashion websites
How to prolong garment life cycle
How to repair and WHY
Styling and how you see your clothes
Washing garments and care advice
Charity Shops
Online resources
Ethical Fashion Glossary WHAT IS ZERO WASTE? Zero waste is a philosophy that encourages the redesign of product life cycles so that all products are used. Any economical and resource waste is minimal.
Zero Waste is a goal that is ethical, economical, efficient and visionary, to guide people in changing their lifestyles and practices to emulate sustainable natural cycles, where all discarded materials are designed to become resources for others to use. Zero Waste means designing and managing products and processes to systematically avoid and eliminate the volume and toxicity of waste and materials, conserve and recover all resources, and not burn or bury them. Implementing Zero Waste will eliminate all discharges to land, water or air that are a threat to planetary, human, animal or plant health. Info page
from the
e-book Information on how to extend the life of clothing Information to educate people on ethical fashion brands and retailers. this is definitely an area of focus for me these suggestions are engaging and understandable WASH AND CARE INFORMATION WHY? It was really important to me to have this information included in what I handed in, so much of what i have learned these weeks is based around the smallest thing.

This information is simple yet completely effective in terms of the product, the value the cost and the health of the planet. Use low temperature detergents and wash at 30 degrees- In Europe alone if we all washed our clothes at 30 we could save 12 million tons of CO2 a year- the same as the annual emissions from 3 million cars.

It’s no longer an issue of hygiene with modern science perfecting low temperature detergents, only bedding need be washed at a higher temperature. Around 75% of the energy used by your washer is heating up the water you will save yourself money as well!

Ten good washing tips to get optimal results:

*Keep the lid/door to your washing machine open between washes to avoid malodor in the machine
*Wash full loads but do not overload
*Wash at 60 °C once a month to keep machines clean
*Follow the guidelines from the detergent manufacturer regarding proper use and dosing. Remember to dose according to the water hardness in your area
*Make sure your washing machine spins your clothes at the right speed during the spin cycle, i.e. don’t spin at a low rate just because you are using a low temperature
*Use short cycles for clothes that are not dirty but just need to be refreshed
*Remove the wet laundry from the washing machine when the wash is finished. Avoid leaving wet clothes in the machine for too long
*When should you consider raising the wash temperature?
*If someone in your household is sick with a contagious disease/infectionWash at 60°C once a month to keep your washing machine clean When you wash bedding, diapers, cleaning rags, etc. WHAT I HAVE LEARNT GARMENT LIFE CYCLES
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