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Parlophone

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by

Gage Compton

on 23 June 2014

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Transcript of Parlophone

Parlophone
Background of Parlophone

Parlophone is a

major record label

that was founded in Germany (1896) by Carl Lindston's company as "Parlophon". The
British
branch was formed in 1923 as Parlophone Records.
Ownership: Warner Brothers

In July 2013
Warner Brothers
announced their
acquisition
of Parlophone. The owner of Warner Brothers Len Blavantik beat rival bids from Simon Fuller founder of the American Idol TV series.
Parlophone's Brand Identity

The Parlophone label has a
distinctive British
identity it signs artists who are
innovative/creative
in their genres e.g Alternative rock. The artists are very
diverse
due to their ability to work in different genres.
Cold Play
Parlophone's Products
Tinie Tempah
Gorrilaz
David Guetta
Lily Allen
Two Door Cinema Club
Blur
Chiddy Bang
"With more than a century of experience in discovering and nurturing iconic recording artists, Parlophone is among the best known and most loved record labels in the world"
1 BET Award
2 Brit Awards(2 nominations)
3 MOBO Award(5 nominations)
1 Q Award(Best male Artist)
1 Nomination for shock wave NME Award


Why are Parlophone so successful?
Parlophone
is
successful
due to its take over by
Warner brothers
and that the
record label
has
major Artists
singed such as
Tinie Tempah
,
Cold Play
,
Lily Allen
and
Blur
.
Parlophone's biggest products
One of
Parlophone's

biggest success stories
are
Gorillaz
due to there
unique
way of
presenting their music
e.g instead of starring in their music videos they have
animated characters
to represent them. This also shows parlophones
unique
and
creative
side by signing the Gorillaz to their label.
Different ways the audience can interact with Parlophone
The ways
Parlophone
interact with their audience is by having an
Instagram
account and
Facebook
and
Twitter
this means that the auidence can interact with
Parlophone
from a
smartphone
or
Tablet.
Parlophone's promotion
To promote their artists and tours
Parlophone
has a few ways of doing this including posting it to their
Facebook page
or
twitter page
and their
Instagram
furthermore
Parlophone
have a promotion page on their website which means any who likes
Parlophone
or follows them will always be up to date with
tour information.
Parlophone's Spotify
Parlophone
also has a
Spotify account
to show the public all of the
Artists new songs and covers
that may not for general public also the songs that are in the charts the audience will hear them and download them for a small fee and produce more money for the company.
Parlophone mailing list
Parlophone
also have a
Mailing list
to give the
audience
and
viewers
a way of finding out
new information
and also to make the
customer
to sign up for this,
Parlophone
gives away a
monthly music prize.
Parlophone in the last ten years
Over the last ten years,
Parlophone has broken influential and popular artists
including
Gorillaz, Tinie Tempah, Eliza Doolittle, Bat For Lashes, Richard Hawley, Conor Maynard and Gabrielle Aplin.
The Parlophone catalog also includes
legendary recordings
from artists such as
Radiohead, Pink Floyd, Edith Piaf, Iron Maiden, David Bowie, Tina Turner and Kate Bush.
in recent decades
In recent decades,
Parlophone artists
have continued to make their mark on modern music. The
1990’s
saw the careers of
Blur and Radiohead
take off to huge critical acclaim.
In 2000
,
Coldplay
released their
number one debut album
in the
UK
,
Parachutes
, which went on to win a
Grammy
for
Best Alternative Music Album
. With artists as diverse as
Kylie Minogue, Lily Allen and Pet Shop Boys
, Parlophone flourished throughout the decade as a stalwart of the
British music scene
.
thanks for watching
Profit
Horizontal integration
Major
Conglomerates
Merger
Tinie Tempah's top chart songs.
1. pass out
2. frisky
3.written in the stars
4.wonderman
5.till I'm gone
6.wonderman
Most successful Products: Tinie Tempah
critical acclaim
industry success
UK urban hip hop
Record sales
profit from live shows
publishing rights
new technology
innovation
post modern
social media
fan interaction
community
information
marketing
History
credibility
Parlophone's Main Competitors
Other UK labels such as
Columbia UK
who sign urban/pop artists and are backed by a major label (Sony).
P
WMG (parent company) competes with the
other majors UMG and Sony.
Tinie Tempah competes with other UK urban artists e.g. Dizzee Rascal who is signed to
XL Recordings
making them a main competitor for Parlophone.
Full transcript