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Elevator Pitch

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by

Julie Hauber

on 23 October 2015

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Transcript of Elevator Pitch

The
Elevator
Pitch

Going Up?
Read Your Pitch Out Loud
Because writing is more formal and structured than speaking, if you’re not careful, your elevator pitch can come off sounding more like an infomercial than a conversation.
Reading it aloud to tinker with the words will help you sound more authentic.
Eliminate Industry Terminology
Make your pitch easy for anyone to understand, so avoid using acronyms and tech-speak that the average person or job interviewer might not understand.
The last thing you want to do is make your listener feel stupid or uninformed.
Put it on Paper
Write down everything you want a prospective employer to know about your skills, accomplishments, education, leadership and professional experiences that are relevant to your target position.
Then delete everything that’s not critical to your pitch.
Keep editing until you’ve got the speech down to a
few key bullet points or sentences
.
Your goal is to
interest the listener in learning more, not to tell your whole life story
, so remove unnecessary details that weaken your core message.
Know Your Job Target
Until you can clearly explain the type of position you want, nobody can help you find it or hire you to do it.
As you begin putting an elevator pitch together, think of the best way to describe your field and the type of job you are pursuing.
Say it with Confidence
The best-worded elevator pitch in the world will be poorly delivered if it’s not conveyed well with confidence.
You know who you are and what you want better than anyone!
Practice, Practice, Practice
Practice, ask for feedback, and practice some more.
Rehearse your pitch in front of a mirror or record yourself on your computer so you can see and hear how you sound. This might feel awkward at first, but the more you practice, the smoother your delivery will be.
Keep working on your pitch until it no longer sounds rehearsed.
When your presentation is polished to your satisfaction, try it out on a few friends and ask them what they thought your key points were. If their response doesn’t match up with your objective, the speech still needs work.
Tailor Your Pitch to THEM*
(*employer, alumni, hiring manager)
Remember that people listening to your speech will have their attention on what they can get from YOU as a future employee or intern. So, be sure to focus your message on THEIR needs.

Example:
“I am a finance student looking for an internship”
is too short and lacks any type of specific benefit to the company. The pitch would be more powerful with,
“I am a finance student with a wealth of knowledge in analyzing financial statements and preparing financial reports and am seeking an internship that will enable to me to use these skills in a professional setting."

Using
benefit-focused
terminology will help convince someone that you have the experience, savvy and skills to get the job done at his or her business.
Format It
A good pitch should answer three questions:
Who are you? What do you do? What are you looking for?


EXAMPLE:
Here’s how to begin a pitch that includes the basics:
“Hi. I am Jessica Hill. I am currently a finance student at Tulane University and I’m looking for internship or job opportunities with finance companies in the San Francisco area.”
This would take about 15 seconds. She would then want to use her next 15 seconds to add details about her unique selling proposal, special skills and specific ways she could help a potential employer.
An
elevator pitch
is a short speech that summarizes who you are, what you do, and why you’d be a perfect candidate for a job. You can use your elevator pitch at any time, from a job interview to a networking event to a cocktail party conversation with someone who might be able to help you land a job.
Other Things to Remember
When you meet someone, shake the person’s hand firmly.
In speaking to someone, look the person in the eye, smile and deliver your message with a confident, upbeat tone in your voice.
The
goal
is to summarize your professional and academic accomplishments into a 30 to 90 second statement that will leave an excellent first impression on someone.
Prepare Variations of Your Pitch
You might want to say things slightly different to an interviewer than to a former colleague.
Also, sometimes you'll just have 15 seconds for a pitch (like a short elevator ride); other times you may have two minutes.
Focus on mastering a few key talking points then work up ways to customize your speech for particular situations.
When you get your pitch right, you could find yourself riding an actual elevator at your new job!
Full transcript