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CANNEXUS14 - LinkedIn Profile Advising: Responding to Increased Social Recruiting

CANNEXUS 2014 National Career Development Conference Presentation

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Transcript of CANNEXUS14 - LinkedIn Profile Advising: Responding to Increased Social Recruiting

Meet Maria
2nd year
Global Management Studies
"I Management Consulting!"
Job search =
"I'm on LinkedIn, but I don't do much with it."
#notimpressed
Source: www.hlntv.com
While browsing the Ryerson career website...
Career Resource Centre
"I got this."
LinkedIn Profile
Advising Session
LinkedIn Profile Advising
e-Tutorial
Workshop
At end of appointment, LPA refers Maria to...
CDEC LI Group
L
inkedIn
P
rofile
A
dvisor
LinkedIn Photo Session
Let's
Talk
Logistics
What is LinkedIn Profile Advising?
45 min. / one-to-one appt
Audience:
Undergrad
Master's
PhD
Continuing Education
Alumni <2 yrs
required
sections
Who can be a LPA?
Work Study Approved
Fall / Winter:
3 - 4 positions
Summer:
1 position
(combined with
Career Resources Assistant role)
Fall / Winter:
Summer:
8 - 12 hours / week
35 hours / week
Pay:
$12 / hr
($10 / hr subsidized
by Work Study)
LPA Training
4
+
Shadow 2+ appts
with experienced LPA
2
= 6 hrs
supervisor training
Update meetings
Staying current
CDEC overview & policies
Review LPA's profile
LPA appointment procedures
LPA
Materials
Provide feedback to help tailor LI profile:
7
+
profile enhancers
Review requirements for 100% complete profile:
1
2
4
5 & 6
7
(current & 2 previous)
3
Existing Profile
Appointment =
No Profile Appointment =
1 appt shadow supervisor
1 appt supervisor sits in on appt
Also:
Laptop
Training manual
LI profile feedback forms
Student feedback forms
Different feedback forms used for existing profile vs. no profile appts
Work Space
LinkedIn Photo Sessions
10 min. / session
Session once every 2 weeks
Equipment rental = $25 / session
5 headshots / student
Best 3 photos e-mailed or on USB
Source: http://www.roliga-saker.se
Benefits
Oct. 10, 2012 - Nov. 29, 2013
454 completed appts
Existing Profile (n = 339)
No Profile (n = 80)
"I understand the 7 components required for a 100% complete LI profile"
Before
After
"I know how to enhance my LinkedIn profile by including additional sections"
Before
After
"I know how to set up my LinkedIn profile to build a professional
presence online"
Before
After
92% filled out feedback forms
"I understand the 7 components required for a 100% complete LI profile"
Before
After
Existing Profiles
81%
19%
No
Profiles
99.8%
"Received helpful tips and suggestions"
to improve their LI profile
99%
View LI as a useful tool to
assist with job search
99%
Would recommend a LI profile review
to other students / alumni
87.8%
Would be interested in attending a LI workshop
to learn networking techniques
"Would recommend it to all of
the other students!"
Student Feedback:
"Fantastic information, provided me with the guidance I needed!"
"Amazing!!!"
"Received great feedback. Was a very positive experience."
"Thank you for providing this
information to us!"
"Great service"
"Very Informative, broken down into highlights easier to understand what is required"
"Very helpful and insightful."
How students find out about LPA appts
(n = 240):
1. CDEC website/online
2. CDEC staff
3. Friends
Helps address social recruiting
use or plan to use LI for recruiting
94%
Personal Branding &
Digital Identity
Thinking outside of the box
Shifting student perspectives
(marketing)
Tried this...
Experiential Learning
Then this...
Staying
up-to-date
Space
Currently do this...
Frequent & varied updates
24 hour response time (business days)
Consistent tone (communication style)
from...
to...
@
Ryerson
Career
@
tang
choy
#
RU
linkedin
First impressions? (3 words max.)
Idea #1
Idea #2
Management Possibilities
Source: Jobvite, 2013
Faculties
Student Type
Year of
Study
(n = 285)
FT, Undergrad
Sharing
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