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PR

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by

Erika Nagyová

on 7 August 2013

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Transcript of PR

PR PR PUBLIC
RELATIONS Public relations is a strategic communication process that built mutually beneficial relationships between organizations and their publics. Edward Bernays controlled
PAID ADVERTISING X PR Media relations http://www.spike.com/video-clips/v7n0sv/thank-you-for-smoking-theres-nothing-more-important-than-the-children less control
lower costs
credibility Internal communication Relationships with investors and
financial institutions Relationships with customers Relationships with communities Public affairs and lobbying Thank you for attention Press release Press conference Advertorial Press trip + kit individual communication roundtable discussion presentations and seminars opinion leaders special actions sponsorships specialized media mentions annual reports seminars with investors communication - finances
competitions charity events presentations internal press notice boards doors open days intranet
Full transcript