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ASAE presentation

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bean creative

on 22 August 2010

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Transcript of ASAE presentation

Let’s Get Started Who Are We Layla Masri Ground Rules Agenda Why How What to watch out for Elizabeth Engel Manager, Marketing Technologies American Academy of Physician Assistants President Bean Creative Funktional Web & Interactive Design Director, Marketing & Sponsorship National Association of Children’s Hospitals and Related Institutions Back Channel We need to play nice. Respect others Make new friends (relieves communication channel fatigue)
(reach new markets)
Principles of
Playing Nice Listen before you speak (let the information come to you) Don’t always talk about yourself (be an aggregator of information) (using multiple channels and methods) Take turns (working with your community, not against it) Play together Basic principle of social media
Inform choices
Provide the opportunity to react
Valuable market research
When listening works...
Give your constituents information to consume
Position your organization as a valuable resource
Share content from other sources to decrease workload and provide variety
When sharing works...
Decrease channel fatigue
Talking at them (broadcasting) vs. talking with them (conversation)
Allow what you say to have more impact
When taking turns works...
Community Building = Member Engagement
Build relationships
Allow newbies to find their place
When community building works... The Strategy Behind
Playing Nice Understand your members
Outline objectives
Set clear internal policy on engagement
(know what’s best for you) (work smarter, not harder) Share everywhere Create once and post to multiple channels
Integrate whenever possible
No “magic tools”
Customize your own toolkit
Eat your veggies (have the right building blocks) Communicate
Listen, Publish, Share
Get social
Define success and the relationship with members
Strategies come before platform or tool selection
Assess often and adapt as needed
Case Study: Learn to walk before you run 19,000 FB friends, with 7,000 Twitter Followers
Active blog of commentary
Retweet relevant money in politics news
Widgets and APIs to help others use and harness their data
Email newsletter
RSS feeds Case Study:
American Academy of
Physician Assistants But why?? Facilitate listening (we listen, they listen)
(member engagement)
Build stronger relationships
#asae10 le3
Don't echo
Don't be silent
Listening is key
Watch and Learn Playground Rules Follow all other applicable policies
Write in the first person
Be transparent
Be accurate
Be respectful and considerate
Respect copyright laws
Respect work commitments
Follow and respect the rules
Don’t reveal confidential info Play fair Did you create it? If not, don’t represent it as yours or use it without permission Don’t take things without permission Share everything Questions? Elizabeth Weaver Engel, CAE Ewengel@nachri.org
703.797.6041 Lmasri@beancreative.com
703.684.5945 Layla Masri Lynn Morton Lmorton13@gmail.com
703.836.2272 Look both ways before you
cross the street This work is licensed under a Creative Commons Attribution-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nd/3.0 Lynn Morton http://bit.ly/asae10pwwo http://bit.ly/asae10pwwo
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