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Culture and Conformity

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My Tran

on 17 October 2012

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Transcript of Culture and Conformity

and Conformity Studies study 2 study 1 Culture A complex concept
Describes the way of life
Surface culture: visible
Deep culture: abstract, cannot be observed
Matsumoto (2004) Consider dimensions
Collectivist culture
Individualist culture In collectivist society
Higher conformity level
Raised in a cohesive group, with extended family
Dependent on each other for support and protection
Live up to the norms
Group values, beliefs, and traditions are upheld
More socially accepted to conform
Uniformity promote conformity
Fitting into the wider community In individualist society:
Lower level of conformity
Ties between individuals are loose
Independent (for oneself and immediate family)
Conformity is not valued
Individuality is value
Strong minded, regarded more positively
Low social pressure
Less interdependent One of the key ways that a society or culture passes down its values and behaviours to its member is through an indirect form of social influence called conformity. Conformity is the tendency to adjust one’s thoughts, feeling, or behaviour in ways that are in agreement with those of a particular individual or group, or with accepted standards about how a person should behave in specific situations (social norm). Set of rules
Appropriate / inappropriate
Behaviours, values, beliefs, attitudes
Observational learning
Sense of order and control
Implicit / explicit Study 1: Smith and Bond study – Culture and Conformity: A Meta-Analysis of Studies Using Asch’s (1952b, 1956) Line Judgement Task

Asch study: ffects of group pressure upon the modification and distortion of judgements.
Critical subject and confederates
Determine perceptual relationships
Contradicted by other
"Asch type" study
Replicated exactly
Question changed
Different gender, age, educational background
Bond and Smith analysed results
133 studies
17 different countries Results
difference in conformity levels
culture, country
lower conformity: North America, and Western Europe
higher conformity: Asia, Africa, and Fiji
collectivist conforms more
Individualist conforms less Evaluation
variables changes
factor plays a role
producing results
ethical implications debatable
debriefing Study 1:

North Americans (individualist): Identify highly with national identity – more individualist
Indonesia (individualist): Identifies highly with group – less individualistic

Study 2:

Manipulated group norms of individualist / collectivist culture
High-identifiers incorporate group norms more in self concept

Study 3:

Replicated study 2
Conformity to group norm is stronger – high-identifiers
High-identifiers – identify themselves more with norms when group is threatened Study 2: Jetten, Postmes, and McAuliffe (2002)
Conducted three studies
Power of group norms in individualist / collectivist culture
Self-identification and group behaviours
High/low level of group identifications Evaluation
only conducted in America and Indonesia
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