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Refex

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by

Marat Sadykov

on 10 May 2015

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Transcript of Refex

R
EFEX

Introduction
People are working so hard to make their life easier and better in the future by earning more now. But working hard at the present they are becoming more stress and their health condition is falling. Especially the people who always work on their feet moving from one place to another, from one department to other or, who run errands or who study and after that they run for part time job and also who do not have their own transportation. Thus this shoe is made for them to give them a bit of relieve and relax for few minutes, make themselves bit refresh and relax and continue their work with a great mood. Our first priority is the People.
Background Information of the Company
2006 - Planning to Build
Organization chart
Identity of a Company
R
efex
Committee Members
Objective
Understand the people’s need and make their life more comfortable through our product.
Year
Description

2008 - Start of Reventon
2009 - Advertisement
2011 - Profit Maximization
2012 - Rebranding
2013-2014 - Design of New Shoe
2015 - Promotion of Chillax
-Company name
-Logo
“Refex – work and relax.”
-Tagline
ADVISOR
NUR SAIHI BINTI MISIRAN


MANAGER
HAZRA MARY SYNTHIA

DESIGNER
SADYKOV MARAT

SALES/ MARKETING
RAHMAN TAJBIR

MANAGER
Hazra Mary Synthia

ID No.: RFX-0019744
Specialization: Strong leadership with current and relevant skills in order to help the business. Responsible for everything, including R&D and decision making to attain desirable profit making result for an organization.
Cell Phone No.: 016-745 4952
Email:mary.hazra@gmail.com

DESIGNER
Sadykov Marat
ID No. : RFX-0019955
Specialization: Strong background of designing shoes, covers or the shoe boxes. Logo designing is also done with perfection. Also responsible for R&D of the shoes with more perfect designs with the development.
Cell Phone No.: 011-3994 5048
Email: marat9405@gmail.com

SALES AND
MARKETING HEAD
Rahman Tajbir

ID No. : RFX-0019745
Specialization: Responsible for all the sales and marketing all over the places and also online marketing. Promotion in different places is also the duty. Specialized in all marketing aspects.
Cell Phone No.: 011-2384 9790
Email: tajbir_10@hotmail.com

Job Specification
ADVISOR

MANAGER

DESIGNER

SALES AND MARKETING
Project Background
Features:
Bluetooth
Massage
Data
Fan
Marketing Aspects
Title
Subject
Product name

Refex - Chillax Shoes
- Refers to recognizable, fashionable, fine and classic.

Aim of the
Product

• This shoe have air circulation system.
• This shoe have foot massage feature which is uncommon and unique.
• Waterproof.
• This shoe leads our client to better and comfortable lifestyle.
Price
• Shoe- RM 1500 (Including cable)

Target People

• Age between 17 and above.
• Working people.
• Middle class people to upper middle class people.


Place



• Place of manufacture
- Ipoh.
• Place of promotion
- Every shopping malls in Malaysia.
- Every state of Malaysia.




Promotion






• Customers can choose different colors.
• Free shipping in Malaysia. Other country custom duty will be charged but certain not for all countries.
• In Malaysia 2-3 working days to delivery.
• Out Malaysia 7-10 days maximum.
• Enjoy 20% discount via online shopping.
• Enjoy 10% discount via our outlet shopping.
• Birthday and Christmas promotion
• Advertisement on mass media like magazines, Facebook, Instagram and other social media, newspaper & also billboards.
• Promote the unique features of the Refex.

Work Flow
New Product
Design Department
Research and Development
Raw Material
Manufacture
Recheck and Approval
Production to Finish Product
Trail
Commercially Launch
Advertisement and Promotion
Monitoring
Evaluation
Conclusion
So it can be well concluded that our product Refex- Chillax shoes has its best features. Before making this shoe the first thing in our mind was the people their needs and their problems. People work hard so to make their life bit easier and to relax them our shoes was made with its air circulation features and massage features in a reasonable. We achieved a good sales in market as people liked our idea that they are our first priority to make these shoes with its special features. We will continue to serve people like this.

Suggestions and Recommendations

Not for Kids
Stress Free
Relax
Other Features
Critical Problems
Photograph Activity
In the picture (pic.1) below we can see our model which called “Chillax Shoes”
pic.1
Picture (pic.2) shows fan in working process, air flow, pipe scheme, and electronic parts.


pic.2
Picture (pic.3) shows pipe scheme with massage beads inside of insole.
pic.3
As our shoes have different electric parts it need to input small computer chip which work by chargeable battery. (pic.4)
pic.4
Best way to charge battery is use USB cable and connects to electric plug. It can work one our as massage, and one and half as fan. If you want to use fan and massage function it can work 40 minutes. (pic.5)
pic.5
Color of the box depends of the shoes color. Picture (pic.6) shows our packaging with originally
Black
and
Yellow
color.
pic.6
Thank You
Full transcript