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Social Media -

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by

Kate Smith

on 28 May 2014

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Transcript of Social Media -

Business Social Network launched in 2003
184 million users globally
Formally Local Business Center
Now has more than 50 million places registered
YCBG's
Top Tips for Social Media
Founded in 2004 by Mark Zuckerberg (net worth $25.3 billion)
Estimated active monthly users: 1.28 billion

Created in July 2006 & over 500 million users
Top 10 of most visited websites
What is Social Media?
Interaction
Welcome to
Social Media -
A Basic Overview

How To:
Set up a Business Page
Set up a personal Facebook page
'Create a Page'
Local Business or Company/Organisation
Fill in Category, Name, and Address details
Add 'Categories', descriptions, websites, Facebook Address
Upload a Profile Picture
Add to your Favourites
Set up an Advert
Welcome to your new Page!
How to:
Set up a Twitter profile
New to Twitter?
Name, Email, Password
Choose your Username - business name/trading name
Confirm and go to profile page
Follow the confirmation link to activate your profile
Add a profile picture and cover photo
Follow relevant people/companies
Get Tweeting!
Don't let it tie you down!
Time your activity
Inject some personality
Stay on message
Be Valuable - Quality not Quantity
Keep it short, sweet and upbeat!
Share
Create
Exchange
Virtual
COMMUNITY
Why use it?
Boost Sales
Increase brand awareness
Improve customer service

of Small Businesses use Social Media to generate sales
6%
21%
of medium businesses use Social Media to generate sales
Profile and
Cover Photo
Information about
the business
Likes and Invites
Timeline
Messages
Write
posts
How To:
Write a post
How To:
Increase your Likes
Top Tips for Facebook Posts:

Keep it short
Add photos/videos/events/links
Ask a question
Give a clear call-to action
Offer some valuable information /advice
Be Positive and Upbeat!
Adverts
Competitions
Create a community
Post engaging images and videos
Link to interesting articles
Include Apps
Cover and
Profile Photo
Photos/
Videos
Description
News Feed
Trends
Who to Follow
Tweet Information
How To:
Start Tweeting
Max. 140 characters
Top Tips for Tweeting:

Follow relevant people
Tweet relevant content
Use @mentions and @replies - but not too much!
Use #Hashtags to talk about trending topics
Use photos/videos/links to other info - can increase Retweets by 150%
Don't Spam!
How to:
Increase your Followers
#AskTwitter
Be Useful to your industry
Have some personality!
Timely Tweets
Find a relevant 'Hour'
Optimise your Profile page
Profile Picture and
Personal Details
Recent Activity
Work Experience
People you may know
Professional
Network
Create a company page
Log in to your personal profile
Go to 'Interests' and select
'Companies'
Select 'Create a Company Page'
Complete 'Add a company' details
Confirmation email will be sent - follow the instuctions
Complete basic Company details
Select 'Publish' to send your company page live!
The right content
Top tips for effective LinkedIn content:

Strong Summary: Headline, Key skills, Specialities, Job Titles
Think about Key Words
Tell stories and share achievements; Problem-Action-Result
Use the Activity section to share recent relevant events
Recommendations and Testimonials
Use a vanity URL
Contact Details are vital!
How To:
Set up a Personal
LinkedIn profile
'Get Started' details
Location and basic role details
Enter email details to find instant connections
Confirmation email sent - follow link to activate profile
Fill in Personal Details, Key Skills Summary, and Employment background.
Add a CV/Profile Picture/Website
Welcome to LinkedIn!
Any Questions?
Any Questions?
Any Questions?
Map
Results
Relevant Adverts
List of
Web
Results
Search
Box
How To:
Register as a Google Place
Go to google.com/local/business
Enter your business name and postcode
Select your business if it's found
If not, enter more details to create new place
Verify by phone or by postcard from Google
Add and Create your Google+ Page
Your Business is now a Google Place!
In your packs...

Facebook Step-by-Step
Twitter Step-by-Step
LinkedIn Step-by-Step
Homepage Layout Guides
Details on Media Marketing workshop by

Feedback Sheet
Contact Details:
louise_scott@ycoastco.ac.uk
kate_smith@ycoastco.ac.uk
01723 378 845
Thank you for attending
Wednesday 28th May 2014
Any Questions?
Full transcript