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CONVEYING YOUR MESSAGE AND BRAND

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by

Evan Cloepfil

on 16 December 2014

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Transcript of CONVEYING YOUR MESSAGE AND BRAND

buildings and facilities
clean and safe
staff
look professional and friendly
training and empower/buy in
logo
flyers
class schedules
signage
promo folders
other materials
1. Get found



2. Get customers
online viewers into offline customers
3. Get repeat business
follow up with your customers
new visitors = loyal customers
CONVEYING YOUR MESSAGE & BRAND
WELCOME
FIND CONSISTENCY
WEBSITE
SHOWCASE READY
MARKETING AND
INTERNET PRESENCE

use consistent fonts
page layouts
update information

try to post daily
monitor at all times will open it up to a two way conversation

FACEBOOK
consistency
constant conversation
REACH/
REC TRAC
program that links Rec Trac to a TV and displays your daily events
SIGNPOST
keep your internet presence present
www.nkccc.org
FRONT FLIP
OUR TOWN
PARTNERSHIPS
VIDEO
by: Evan Cloepfil & Victoria Meier-Ressler

welcome package to new residents in your area
START
local health care facilities
local county or youth organizations
local schools
CIA program
local city government
and businesses
facility overview videos and special programs/services
START
Get rid of those old signs and flyers. Create a cohesive look to your materials
CONSISTENCY
IN MATERIALS
LOGO
BRAND AWARENESS
a means of which consumers become acquainted with a brand and recognize it.

GOAL= associate that brand with specific product or service
what is a brand?
create an identifiable logo
[ and use it everywhere]
recognize the brand and associate with products / services
stimulates the right thoughts
tag line
OUR LOGO
FLYERS
look at your materials and how they are being presented
OLD FLYERS
NEW FLYERS
LOGO
FLYER
WHERE DO THEY GO?
POSTING FLYERS
affordable avenues
START
CLASS AND POOL
SCHEDULES
TODAYS TOPICS
find consistency in your materials
affordable avenues of marketing and internet presence
be showcase ready
objectives
SIGNAGE
PROMO FOLDERS
information guides
how do you get your information to customers?
NEW
RECOGNITION OF
YOUR BRAND
OTHER MATERIALS
CONSISTENCY
building a strong brand
look
tone in communications
level of quality in communications, products, and services
stick with your brand unless its no longer working
THINGS TO LOOK FOR
font
colors
create a visual brand and stick with it
familiarity safe and trusted more clients more business more recognition
cohesive brand
CONSISTENCY
facilities and staff
IN REVIEW
develop a brand image
be consistent
affordable marketing
internet presence
be showcase ready
conveying your message and brand
THANK YOU
questions or comments
Evan Cloepfil
Recreation Supervisor
eecloepfil@nkc.org
Victoria Meier-Ressler
Facility Supervisor
vlressler@nkc.org
recreation supervisor facility supervisor
The Center, North Kansas City
BE CONSISTENT IN YOUR MATERIALS,
YOUR MESSAGE, AND YOUR MISSION
Full transcript