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CONVEYING YOUR MESSAGE AND BRAND
Transcript of CONVEYING YOUR MESSAGE AND BRAND
clean and safe
look professional and friendly
training and empower/buy in
1. Get found
2. Get customers
online viewers into offline customers
3. Get repeat business
follow up with your customers
new visitors = loyal customers
CONVEYING YOUR MESSAGE & BRAND
use consistent fonts
try to post daily
monitor at all times will open it up to a two way conversation
program that links Rec Trac to a TV and displays your daily events
keep your internet presence present
by: Evan Cloepfil & Victoria Meier-Ressler
welcome package to new residents in your area
local health care facilities
local county or youth organizations
local city government
facility overview videos and special programs/services
Get rid of those old signs and flyers. Create a cohesive look to your materials
a means of which consumers become acquainted with a brand and recognize it.
GOAL= associate that brand with specific product or service
what is a brand?
create an identifiable logo
[ and use it everywhere]
recognize the brand and associate with products / services
stimulates the right thoughts
look at your materials and how they are being presented
WHERE DO THEY GO?
CLASS AND POOL
find consistency in your materials
affordable avenues of marketing and internet presence
be showcase ready
how do you get your information to customers?
building a strong brand
tone in communications
level of quality in communications, products, and services
stick with your brand unless its no longer working
THINGS TO LOOK FOR
create a visual brand and stick with it
familiarity safe and trusted more clients more business more recognition
facilities and staff
develop a brand image
be showcase ready
conveying your message and brand
questions or comments
recreation supervisor facility supervisor
The Center, North Kansas City
BE CONSISTENT IN YOUR MATERIALS,
YOUR MESSAGE, AND YOUR MISSION