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The Success of IKEA's Hybrid Strategy

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on 13 March 2014

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Transcript of The Success of IKEA's Hybrid Strategy

An analysis of IKEA's Hybrid Strategy
Why is this strategy difficult for competitors to imitate?
-The low cost supply agreements with their main Chinese and Polish suppliers
The dangers of the Hybrid Strategy and methods of protection
- The risk of "getting stuck in the middle."
Thanks for listening!!
Hybrid Strategy:
- Cost Leadership
- Differentiation


Will we still love IKEA?
- Loyalty established among customers from it's first movers status
- The Ikea story is very hard to imitate
- Innovative technology and managerial control are methods of sustaining a hybrid strategy.
Full transcript