Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

stevia and paraguay

let me take you on a jurney.
by

Diego Sztejman

on 12 June 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of stevia and paraguay

presents:
To some, Paraguay is known for its appearance on the soccer world cup and for its dictator/s!

but in latest years with the appearance of a harmless sweet shrub,
the focal point on Paraguay is
starting to change
PARAGUAY...
A JOURNEY TO THE SWEET LAND OF STEVIA.

Paraguay, little is known about this,
land-locked Latin country.
their food (chipa) music (Paraguayan harp), indigenous culture (guarani) and the secrets of the "sweet plant" (stevia) .
as yet to be fully discovered..
But one plant will change it all...!

so let have a quick look on a few ways that the stevia plant can bring Paraguay to become a world leader, in this newly discovered and highly sort after natural sweetener.

the stevia plant have been used in Paraguay by the
native guarani people and their different tribes.
the locals refer to stevia as ka'a he'e.

for centuries the plant has been growing as a wild shrub with no one, accept the local paying too much attention to it.
until one day when a "few ships" carrying the-
Spanish conquistadors arrived in Latin America.
and within not too long they came to Paraguay as well.
the spanish gave them their language and in return they've told the about the " sweeet plant".


Just before 1600AD the sweet plant is brought back to Europ, but even after been formally introduced, the in plant remains in obscurity for the next 400 years.

for all this time, in Paraguay, the shrub as made its way from the ever green mountains to small, family orientated farms.

In paraguay the plant is grown a quarter of a hectare at a time & that quarter is divided to cultivation of different veggies and other herbs that are consumed in-house.

as the local farmer do not see any immediate dividends form the plant
he sees no urgent reason to increase crop.
In the latest years the sweet plant as received a new found interest.

In a world, that health conciseness
and understanding of sweet consumption
is on everybody's mind.
the new demand created new market
opportunity's for Paraguayan farmer ,
locally and internationally
All of a sudden...
a quarter just wasn't enough
quality is what set the Paraguayan stevia from the rest.
but what about quantities ?
in a market that needs bulk amounts, does the local producer as a problem?
Many of the Paraguayan farmers still use the traditional
cultivation and harvesting techniques. the main advantage
in keeping the old ways, is quality control.
as each plant is carefully examined and only the best leaves are picked!

in a world that demands not just quality but quantity, Paraguay needs to gain its place as a leading stevia manufacturer.

mass producers like china have taken control of the stevia world needs.
leaving the indigenous Paraguayan producer with an
incredibly small percent of the market.
now the grower as a problem.
The solution to the problem lays with the producer, the answer...
marketing.
as the plant is native to Paraguay,
A world wide certificate as been issued recognizing stevia as of Paraguayan origin.



& as the plants origin is Paraguay the plants' "GENE pool" is the strongest and of the highest quality as the rest of the world is using clones!


Will that be enough to save the the local industry?
the answer is yes!

as technology advances the local producer became more capable in managing large quantity's whilst maintaining the highest quality possible.

in comparison...
the stevia plant that's been CLONE & cultivated in asia has only 5-6% of active sweet extract -steviol glycoside and can be harvested only once a year.
whilst leaves from Paraguay...
contain 12-15% "sweet stuff" and are harvests
3-4 times a year!!!


ah..and one more thing....
Can you really trust the asian
product to be organic? fair trade?
clean of all chemicals and
other substances...?
I Don't think so and deep down,
NEITHER DO YOU.
recognizes
that difference.
and is on a health mission
to bring you, the consumer,
only the best and highest quality stevia extracts and products f.rom Paraguay


we only buy our stevia leaves from the local indigenous guarani grower
by that we reassure his financial stability
& the community
with the help of local manufacturing plants which are under strict quality control programs we can achieve only the purest and most natural stevia extracts.
several programs have been made in
order to ensure the future of the next generation of stevia growers .
children's are NOT allowed to work in the fields!

instead, a few school initiatives have started, with the main goal of providing intellectual nourishment by teaching the kids about modern agricultural techniques,
use of internet and in some programs even electricity is provided to the schools!!
SO NOW THE CHOISE IS YOURS.
BY NOW YOU HAVE A BETTER UNDERSTANDING OF THE
BASIC BUT CRUCIAL DIFFERENCES BETWEEN
PARAGUAYAN STEVIA AND THE REST.
AND REMEMBER...

OUR ABILITY TO CHOOSE WHAT WE CONSUM



IS NOT AN OPTION BUT AN
OBLIGATION !
SO NEXT TIME
Full transcript