Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Transcript of kefir
What's so special about me? What does the buyer think of me?
Market share = mind share
If I was yoghurt where would I be?
What do you want from me?
How far am I from my position?
Attack! Create a Wimm-Bill-Dann competitor brand image in the
Tashkent, Samarkand and Ferghana regions in 3 months.
Raise awareness of brand attributes by 40 percent
among brand loyals and 20 percent among
favorable brand switchers in 4 months. Match buyer's perception of our brand with
buyer's preferred perception of a dairy brand. Increase brand's mind share by 20 percent in 6 months. Pesruade 15 percent of Wimm-Bill-Dann's brand
loyals to switch to Sut Mahsulotlari in 6 months population - 27,606,007 0-14 years: 28.1%
(male: 3,970,386/ female: 3,787,371) 15-64 years: 67%
(male: 9,191,439/ female: 9,309,791)
65 years and over:
4.9% (male: 576,191/ female: 770,829)
Median Age: Total – 24.7
Male – 24.2
Female – 25.2
37% of total population is urbanized.
Campaign location: Tashkent
women at the age 20-65
good shape mothers pregnant women business ladies student girls sports ladies Buyers mostly women housekeeping
influence of purchase of certain products Users people on diet
elder people The first thing
to do in the morning Advertisement high degree of control flexibility brand personality awareness
TV Cinema Radio Printed media Personal selling more personal two-way interaction fast, direct feedback Providing trials guest visits Public relations relationships between organisations and public visibility identified, positioned, and understood Organising and sponsoring sports events Sales promotion encourage the target audience offers buyers additional value By purchasing each pack of Milk Valley you are donating 10% of the price to help kids with some diseases magnet pieces