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UNIT 7: UNDERSTANDING THE CREATIVE MEDIA SECTOR

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tamanna sultana

on 2 June 2015

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Transcript of UNIT 7: UNDERSTANDING THE CREATIVE MEDIA SECTOR

Introduction
The media industries have grown enormously over the last few years with many media companies expanding from a national into to multinational organisations. The media sector industries are one of the major growth business areas worldwide because new technologies are continually created and used by the target audience. In the UK the creative media industries are the biggest in the world and where they employ more people than any other industry in the UK. Triumphant company will produce media products with great content: ideas for characters, storylines, and formats for new programmes or performing talents. While at the same time, they are successful in developing ways of using digital technology.

All these industries use words, sound and images to communicate with their target audience. The media industries cover a wide range of activities from television and film through web design and print based products. The media industry as a whole is made up of a number of sectors. The media sectors are made up of different companies that specialise in producing particular media products.

Television:
News, Drama, Documentary, Comedy, and Music
Film:
Features, Documentaries, Bollywood, and Specialist
Print:
Posters, Flyers, and Books
Games
: Fantasy and Action
Radio:
Music, Talk, Drive-time, Soap operas
Interactive:
CD-ROM and Websites
Advertising and Marketing:
Television, Radio, Print, and Web
Music:
Production music and Commissioned music


Structure is the way that the media industries are grouped together and form media sectors.
Ownership refers to who owns the companies or groups of companies in the media industries.

There are many types of companies working in the media industries. They range from large public companies to independent producers. The one aspect that they have in common is that they produce media products for an audience. There are at least three different models of productions according to the size, set up, and funding of the production organisation.
Television Industry
Music Industry
The music industry has seen many changes in the years. Now they use digital production techniques to create their products, which mean that the equipment used for recording and editing sound has shrunk in size and in price. The music industry includes companies and individuals that make money by creating and selling music.
Media Sectors: TV & Music
In this presentation, I will be looking at the structure and ownership in the media industries of two different types of media sectors. The first media sector that I will focus to do my research is on a TV sector BBC. The second media sector that I will focus to do my research is on a music sector EMI.
Ownership: BBC
The BBC is one of the most popular companies within the television industry today and is developing more as we speak.

The BBC was found by John Reith in 1922: 92 years ago. BBC stands for The British Broadcasting Corporation; they are located in in London. BBC has a public ownership which is a company that has shares publicly traded on the stock exchange for example when media companies that are made by, run by, paid for by and are operated for the public. An example of a public ownership is the BBC as it is paid by TV licence and is not run by profit.

BBC is owned by the UK as it is a public corporation; the national, regional or local government funds the BBC by charging all the UK audience a TV licence, which reflects its PSB role to inform, educate, and entertain’ without concerning about money. The BBC Company owns three main sectors which are TV, radio and news. It provides services including eight national television channels, ten national radio stations, and forty local radio stations and a website. The public-service broadcaster (PSB), who aims mainly to benefit the audience, where as a commercial broadcaster aims to make profit.

Generally entertainment programmes attract huge, profitable audiences, while educational and factual programmes frequently have smaller audiences. The PSB aims to make sure the condition of beneficial programmes that might not be cost-effective. The PSB have to report on their business operations to their shareholders and to Companies Houses.
UNIT 7: UNDERSTANDING THE CREATIVE MEDIA SECTOR
TASK 1: STRUCTURE & OWNERSHIP OF THE MEDIA SECTOR
The television industry has experienced many changes over the past few years. Television has entered the digital age with information transmitted not just from large land based transmitters using The television industry has grown with more channels than before, and the audience are using a housetop aerial, but also the by satellite using a dish or by cable. This change to digital technology has prompted a rise in television channels that provide for the audience. The television industry has grown with more channels than before, and the audience are using the media in new ways. It is one of the most popular forms of entertainment and information, with average British audience still watching twenty hours or more per week. The latest news is available all over the world and now the audience can pay to pause live television or record it to watch it later. The television industry involves creating and disturbing different TV programmes.

Ownership: EMI
The EMI are the world’s largest independent music company. EMI stands for electric and music industries Ltd. EMI was formed in March 1931 by the joining of the Columbia Graphophone Company and the Gramophone Company. EMI is a British multinational music recording and publishing company, and electronics device and systems manufacturing company, and is based in London. EMI is an independent company that works on their own without benefit of belonging to a large company. Independent companies are owned by an individual or a small group of investors like the EMI. In addition, the EMI is a private ownership that a company is owned by an individual or group. Private companies like the EMI is only are able to work with limited information that is available on their process to competitors. As well as being an independent and a private company the EMI is a multinational company as they work across a number of countries for example EMI works worldwide.
Structure: BBC

The BBC is vertical integrated. Vertical integration is when a group of companies that are linked through a ladder with a common owner. The companies can co operates to produce the materials needed for production. Also, a company can start to take over more aspects of producing and distributing of the end product that sells in order to increase that company’s dominance in the marketplace. A diagram below shows how BBC is vertically integrated.
Structure: EMI
The EMI horizontal integrated as media companies own producers of products in one area. Also, it mean when one company owns a range of companies that can work all together on the same project. This will make a good business sense. The advantage of being horizontally integrated is that you can have better control of costs. For example EMI own record producers and music publishing companies. Below is a diagram that shows how EMI is horizontally integrated.
Competitors
Competitors are other companies in the market selling the same or similar products or service. These companies are in competition with each other for the customers. Competitors are any individuals or which are rivals against one another.

Media companies merge with each other and in some cases take over a rival company. This is because it provides a growth for a company and to use the same technology developed by a rival company, which gives new sources of income and growth in the customers. Also, allows for companies to expand their product range for instance BBC of might first started out working on documentaries and then after seeing their rival working with animation they also started to work with animation on Cbeebies for children to broaden their customers.
All companies are working in a market place, which means they will have competitors that will need to keep ahead of their competitors. Media companies have to sometimes struggle to time after time to offer their customers something better than their rivals. This might include:
The latest technology
A professional but friendly atmosphere
Delivery products on time and within the budget
Competitors: BBC
Competitors: EMI
EMI also have a lot of competitors, which include:
Sony Music
Emap
Zomba Music
Carlin Production Music
Conrad Productions
BBC has a lot of competitors, which include:
Sky
Channel 4
ITV
Five
Carlton
Customers: BBC & EMI
Customers are individuals that receive or consume products, also have the ability to choose between different products and suppliers. Without customers, companies will fail. Therefore, companies like the BBC should keep in mind and to make sure that the customers are satisfied.

The audience that the BBC has is huge as it ranges to small children to teenagers to adult to old people. As they try to produce something for everyone for example a show on Cbeebies called the Alphablocks for children that haven’t started school or just have started. Another example is Horrible History for older children ranging from eight to 15 years old. An example for an adult show twenty to sixty five plus that BBC has produced is East Enders.

EMI audience is worldwide because many from different countries and different aged people listening to what they make. For example The Beatles was signed with them and they are a hit. As many people aged from 15 to 45 were listening to The Beatles.

Conclusion
In conclusion, I have learnt a lot about the two different creative media sectors. They both different sectors and organised different but, they both want the audience to get the best product or service. Also, they are competing with their rival to have the better product or service. for example, music industry would compete between the poplar artists or bands to sign their label. I have learnt that the BBC have range of programmes and channels for different types of audiences. In addition, I know that without any customers the media sector would not be rising in growth of popularity.
Bibliography
Baylis, Brockbank, Freedman, Hall, Holmes, Morgan, Procter, Wardle, PB, DB, AF, KH, PH, DM, NP, PW, 2010. Edexcel BTEC Level 3 Creative Media Production. 1st Ed. England: Pearson Education Limited.

EDEXCEL BTEC National in Media Production, Philip Holmes, Paul Baylis, Guy Starkey

https://jamillegraves91.wordpress.com/2011/01/27/who-are-the-bbc/

http://en.wikipedia.org/wiki/BBC

http://en.wikipedia.org/wiki/Music_industry

6http://en.wikipedia.org/wiki/EMI
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