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Critical Role of Engaging Content
Transcript of Critical Role of Engaging Content
Blah Blah Blah
Sell Sell Sell
The Critical Role Of Engaging Content
that describes the solution
on the problem and its consequences
that confirms results
putting problem in context
to try it for yourself
to help you secure the budget
by respected people
word of mouth
search engine optimization
to the problem
price, timeline, deliverable
Balance of awareness & engagement
SaaS Customer Journey from Problem to Solution
that outline I have a problem
Stay within the "trust cloud" by creating engaging, meaningful content that your audience can interact with at their leisure.