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Critical Role of Engaging Content

The importance of engaging and interactive content along the customer journey to commit to the solution you offer to his problem.
by

Jacco vanderKooij

on 23 February 2014

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Transcript of Critical Role of Engaging Content

Rosen Velocity Scale
Extreme Sales
Extreme Branding
Decision
Awareness
Consideration
Blah Blah Blah
Sell Sell Sell
Commitment
The Critical Role Of Engaging Content
eBooks
Research
White Paper
Press Releases
Analyst Report
Data sheet
ROI Calculator
Vision
Case-study
Infographics
Corp Video
Corp BLOG
Webinars
Peer Reviews
Trend Reports
Powerpoints
Tradeshows
Testimonials
SEO
Newsletters
Online Demo
Meeting
that describes the solution
Exciting
on the problem and its consequences
Engaging
that confirms results
putting problem in context
to try it for yourself
to help you secure the budget
Social Media
WOM
by respected people
Value proposal
User videos
word of mouth
search engine optimization
solution
to the problem
price, timeline, deliverable
Adverts
V3
V7
Balance of awareness & engagement
SaaS Customer Journey from Problem to Solution
that outline I have a problem
Stay within the "trust cloud" by creating engaging, meaningful content that your audience can interact with at their leisure.
Implement the
Full transcript