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MAC Cosmetics: Organizational Behavior

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Mackenzie Renda

on 9 July 2014

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Transcript of MAC Cosmetics: Organizational Behavior

M.A.C. Cosmetics
1. Group member introduction
2. "The Look"
What is M.A.C. Cosmetics?
The History
The Brand
The Employees
Unconventional Advertising
M.A.C. Worldwide
Within the United States
A Global Presence
SWOT: Strengths & Weaknesses
SWOT: Opportunities & Threats
The Future
Who is Selene Brown?
Selene Brown as Part of the
"Bigger Picture"
Selene Brown as a Leader
2013 Business Priorities
Thank you,
Mackenzie Renda, Amanda Gabriel, Christina Kaplan, Nick Weber, and Joe Palermo
VIVA GLAM & Seasonal Promotions

- Large selection of colors
- Professional quality products and brushes
- Celebrity endorsements and celebrity loyalty
- Large variety of products

- Available in many retail companies
Bloomingdale's and Nordstrom
- Online shopping
- Works for all ages, races, sexes
- Using their campaigns to help benefit organizations
- Competition (prices and other brands)

- Global competition

- Established companies venturing into the cosmetics industry (Victoria's Secret)

- No discounts
- Discontinuation of certain products
- Expensive
- Fairly new

- Make-up Artist and Assistant Manager
- MAC Cosmetics:
- Willowbrook Mall (2 weeks)
- New York (previously)
- 8 years total with MAC
- Hiring Process
- Previous Experience
- Culture
- Power Distance
- Leadership Style
- Marketing
- SOLD OUT: New Launch
- Nail Polishes
- Mineral Powder Products
- Favorite Celebrity Endorser
- Input on Products
- Where's MAC going?
- New Product Launch
1. Digital Technology (Magic Mirror Project)

2. Innovation

3. Traveling Customer

4. Venture Into Unexplored Global Markets
- "Magic Mirror"
- Digital initiatives
- Improve efficiency of consultations
- Product matching
- Traveling customer
- Grow in unexplored global markets
- Cater to the unique culture and demographic
- 75 countries
- "All ages, all races, all genders"
- Best selling high-end makeup in:
Brazil, India, South Africa, Turkey
- Nigeria:
Daily wage <$2.00
Adjust products and prices
World leaders in dark skin tones
- Headquarters: Manhattan, NY
- Standalone stores
- Malls
- Shopping centers
- Department stores:
Macy's, Nordstrom,
Bloomingdales, Saks Fifth Avenue
- M.A.C. AIDS Foundation
- 1994
- Frank Angelo & Frank Toskan
- MAC AIDS Foundation started in 1994
- Frank Angelo and Frank Toskan
- Controversial
- Celebrity endorsements
- Celebrity endorsements used for:
- Philanthropy
- Seasonal promotions for MAC
- Word-of-mouth advertising
- Professional make-up artists
- Photo shoots
- Movie sets
- Social media
- YouTube Tutorials
- Brand loyalty
- Products "sell themselves
- Makeup Art Cosmetics: Toronto, Canada
- Frank Angelo (Salon Owner)
- Frank Toskan (Photographer) 1984
- Innovative substitute to "stage makeup"
- Professional and Celebrity Brand Loyalty
- Expansion in New York City 1991
- Acquired by Estee Lauder in 1998
- "All Ages, All Races, All Sexes"
- Hundreds of Colors Available
- A favorite for all demographics
The Culture
- All personalities "Welcome and Reserved"

- Individualistic Artistic Experience

- Employee Collaboration with Clients

- Products are Purchased as Souvenirs
- Liaison between the company's philosophy and the clients

- Four training sessions throughout the year

- Trained in skills, products and neurolinguistics
Who do YOU believe should be the next face of MAC Cosmetics?
Full transcript