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MAC Cosmetics: Organizational Behavior

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by

Mackenzie Renda

on 9 July 2014

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Transcript of MAC Cosmetics: Organizational Behavior

M.A.C. Cosmetics
Introduction
1. Group member introduction
2. "The Look"
3. ACTIVITY
What is M.A.C. Cosmetics?
The History
The Brand
The Employees
Unconventional Advertising
M.A.C. Worldwide
Within the United States
A Global Presence
SWOT: Strengths & Weaknesses
SWOT: Opportunities & Threats
The Future
Conclusion
Who is Selene Brown?
Selene Brown as Part of the
"Bigger Picture"
Selene Brown as a Leader
2013 Business Priorities
Thank you,
Questions?
Mackenzie Renda, Amanda Gabriel, Christina Kaplan, Nick Weber, and Joe Palermo
VIVA GLAM & Seasonal Promotions

- Large selection of colors
- Professional quality products and brushes
- Celebrity endorsements and celebrity loyalty
- Large variety of products

- Available in many retail companies
Bloomingdale's and Nordstrom
- Online shopping
- Works for all ages, races, sexes
- Using their campaigns to help benefit organizations
- Competition (prices and other brands)

- Global competition

- Established companies venturing into the cosmetics industry (Victoria's Secret)
Threats
Opportunities
Strengths
Weaknesses

- No discounts
- Discontinuation of certain products
- Expensive
- Fairly new

- Make-up Artist and Assistant Manager
- MAC Cosmetics:
- Willowbrook Mall (2 weeks)
- New York (previously)
- 8 years total with MAC
- Hiring Process
- Previous Experience
- Culture
- Power Distance
- Leadership Style
What SHOCKED Us:
- Marketing
- SOLD OUT: New Launch
- Nail Polishes
- Mineral Powder Products
- Favorite Celebrity Endorser
- Input on Products
- Where's MAC going?
- New Product Launch
1. Digital Technology (Magic Mirror Project)

2. Innovation

3. Traveling Customer

4. Venture Into Unexplored Global Markets
- "Magic Mirror"
- Digital initiatives
- Improve efficiency of consultations
- Product matching
- Traveling customer
- Grow in unexplored global markets
- Cater to the unique culture and demographic
- 75 countries
- "All ages, all races, all genders"
- Best selling high-end makeup in:
Brazil, India, South Africa, Turkey
- Nigeria:
Daily wage <$2.00
Adjust products and prices
World leaders in dark skin tones
- Headquarters: Manhattan, NY
- Standalone stores
- Malls
- Shopping centers
- Department stores:
Macy's, Nordstrom,
Bloomingdales, Saks Fifth Avenue
Philanthropy
- M.A.C. AIDS Foundation
- 1994
- Frank Angelo & Frank Toskan
- VIVA GLAM
Philanthropy
- MAC AIDS Foundation started in 1994
- Frank Angelo and Frank Toskan
- Controversial
- VIVA GLAM
- Celebrity endorsements
- Celebrity endorsements used for:
- Philanthropy
- Seasonal promotions for MAC
- Word-of-mouth advertising
- Professional make-up artists
- Photo shoots
- Movie sets
- Social media
- YouTube Tutorials
- Brand loyalty
- Products "sell themselves
- Makeup Art Cosmetics: Toronto, Canada
- Frank Angelo (Salon Owner)
- Frank Toskan (Photographer) 1984
- Innovative substitute to "stage makeup"
- Professional and Celebrity Brand Loyalty
- Expansion in New York City 1991
- Acquired by Estee Lauder in 1998
- "All Ages, All Races, All Sexes"
- Hundreds of Colors Available
- A favorite for all demographics
The Culture
- All personalities "Welcome and Reserved"

- Individualistic Artistic Experience

- Employee Collaboration with Clients

- Products are Purchased as Souvenirs
- Liaison between the company's philosophy and the clients

- Four training sessions throughout the year

- Trained in skills, products and neurolinguistics
ACTIVITY
Who do YOU believe should be the next face of MAC Cosmetics?
Full transcript