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Twitter vs. Facebook

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by

Mike Korolev

on 26 March 2014

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Transcript of Twitter vs. Facebook

Twitter Revenue
Twitter Profitability Ratios

Gross Margin 59.89% 59.37% 54.79%

Profit Margin -97.06% -25.05% 16.72%

Significant decline in EPS growth
Twitter
Substantial Growth in Revenues
Revenue
Twitter 2013 2012 Industry 2013
Earnings per Share
STRENGTHS
Real Time Search Function
SWOT Analysis:
- Real time search function allows users to search for any current event
Instant Accessibility to Major Corporations/Figure Heads/Celebrities
- Allows users to immediately reports problems, challenges, comments or concerns to President, Company or Celebrity
Strengths:
Weaknesses:
STRENGTHS
Free Sign-up
- Twitter allows users to join the social media platform for free, and lets them develop a following
Opportunities:
Functional Versatility
- Twitter has the potential to become everything from a communication method between communities’ globally to a media outlet for first, second, and third world countries
Threats:
Only one source of revenue >
advertisements 80%
Weak protection of users' private information
Diluted EPS
WEAKNESSES
Spam
- One major complication for Twitter is spam that exists in its database
Tweet Distribution
- Researchers noted that top 10% of its users responsible for 90% of tweets
Tweet Content
- Only 15% of content on Twitter is valuable; other 85% useless, conversational, or self-promotional
OPPORTUNITIES
Anonymity
- Twitter lets users stay anonymous and leaves them with their privacy intact
Immense Database
- Has already become popular to analyze large amounts of data
THREATS
Competitors
- Companies will try to enter the market for online content distribution/presentation
Existing Competition
- Internet has now become reliable source of income, making the retention of existing users even tougher to maintain
Price/Earnings Multiple
Intangible Assets
Monthly Active Instagram Users : >
150 million
Number of daily Instagram Users: more than
75 million
Average number of Instagram posted daily :
55 million

International Advertising
- Only 1/4 of Twitter's advertising revenue comes from overseas
Twitter EPS
Negative Profit Margin
Twitter Income Statement
Notable increase in operating expenses
Total Revenue 664.89 316.93 106.31
Cost of Revenue 266.72 128.77 61.8
Gross Profit 398.17 188.16 44.51
Total Operating Expenses 1300.72 394.02 233.72
Selling & Admin. Expenses 438.67 146.24 91.75
Research & Development 593.69 119 80.18
Operating Income -635.83 -77.08 -127.41
2013 2012 2011
Twitter Other Ratios
2013 Twitter Facebook Industry
Debt/Equity 6.7 3.07 50.05

Price/Book 9.4 11.07 7.46

Price/Sales 45.06 21.78 9.65

Price/Earnings 102.48 176.72
Price/Book 11.3 7.46
Price/Cash Flow 69.8 62.63
Facebook Industry
Twitter User Growth
Online social network and microblogging service
"To give everyone the power to create and share ideas and information instantly, without barriers."
Incorporated April 19, 2007
Founded by Jack Dorsey, Evan Williams, Biz Stone and Noah Glass
Decline in monthly active users growth (mln)
Sequential decline in timeline views (bln)
Twitter Timeline Views
Growth in Revenue
+ 55%

Current Assets
More than a billion active users
Great user experience > connect through PC or mobile devices, more than 70 languages.
Knows what to offer to its customers > features, advertisement.
competitive advantage of applications users (Instagram/Whats up)
Run by CEO Dick Costolo
~650 Million Registered Users
241 million monthly active users
million
tweets per day
500
Facebook
The world's largest online social networking service
"To give people the power to share and make the world more open and connected."
Created February 4, 2004
Founded by Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes
CEO Mark Zuckerberg:
Owns of Company
28%
Earns an annual salary of $1
Over 1 billion registered users
1.3 billion active monthly users
of users log in, on any given day
48%
Twitter
Facebook
little user growth
expensive stock for no earnings
healthy user growth
expensive stock with good earnings
large increases in revenue
large purchases of competitors
Monthly Active Users Worldwide (mln) as of Q4 2013
Year
Diversify sources of revenue
Expansion into international markets
Increasing number of people using Facebook through mobile devices

Identity thefts-
Privacy issues
Slow growth rate of online competition
Full transcript