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Final Persuasion Project

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Melissa P

on 15 April 2013

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Transcript of Final Persuasion Project

Melissa Petito
Operation: Registration Target Population University of Delaware students, ages 18-24
50% of those aged 18-29 are registered
2012 election: youth vote made up 19% Briefing Materials Ulbig, S. G., & Waggener, T. (2011) Mission: Registration
Education about registration and voting
PBC - Not enough knowledge
Notecards to self to stress commitment Registration Celebrity Endorsement
Peripheral Processing/Incentives
Entry with proof of registration Questions? Debriefing Briefing Materials

Harder, J., & Krosnick, J. A. (2008) Registration Voter Registration Drive Briefing Materials
236 undergraduates surveyed
Examined TRA, TPB, and IMB
PBC and IMB--> strong predictors of intent to vote Introduction
Provide materials for registration
Giveaways to save the date for election
PBC - Not enough knowledge
Subjective Norms - Peers FYE Integration On Campus Event History Created to avoid fraud
Different rules for each state
National Voter Registration Act of 1993 Introduction Importance Crucial step in voting process
Low voter turnout among young people
Young voters can make a difference Debriefing Post Test
FYE class
Registration drive attendees
Campus registered before and after Results
Likert Scale
Facebook attendance numbers vs. actual attendance
Campaign success Pretest Registration Publicity Facebook integration
Advertising on campus Theory of Planned Behavior Voter Registration "Voter registration is the requirement in some democracies for citizens and residents to check in with some central registry specifically for the purpose of being allowed to vote in elections." Examines why people do or do not vote
Registration plays a key role
Rules about registration
Changes in residency
Date of registration
Influences PBC Glasford, D.E. (2008) Aimed to increase voter registration on campus
Set up voter registration tables
Student run registration table had higher voter turnout Debriefing Likert Scale 5 point scale, strongly agree to strongly disagree
To assess:
Attitude, subjective norms, and behavioral control
Example: I feel that it is important to register Target Population
Full transcript