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Media Bias CTTTP- Group 1

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Amy Rempala

on 15 October 2012

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Transcript of Media Bias CTTTP- Group 1

For this project, we will look at how the media’s bias sets the public agenda and shapes our society.

To solve this problem it is critically important to reverse roles and allow the public to dictate the media’s agenda and communicate the issues that matter most to our people.

It is our theory, that there are three major decision points that news outlets make in creating media bias. The question we are asking is how do we influence the media's decisions and shift the power to help the public set its own agenda?

We believe the solution lies in giving the people a stronger voice and the capability to more accurately communicate the pulse of their own agenda. Media Bias: Shifting the Power 1. The media select the stories that are considered news.

The attention given to certain
topics and the omission of other topics creates the media’s agenda. 2.The media also chooses what information to share with viewers.

The framing of a story and the selection of facts communicated can slant the viewer's perception and influence public opinion. 3. Lastly, the media decides how to deliver their information.

Through media ecology we see how television news is used as much for entertainment as it is for information. The sensationalized stories shape the way the public interprets and reacts to the news. Part of the need to entertain, stems from the need for profit. The news is a business that needs viewers to survive.

Click the video below for an example. Agenda-setting is not always a deliberate and intentional action. The national media can capture America's mind share without even trying. What do you think America was talking after these reports aired? Click the video below. It is our theory that the natural cycle of a counterpublic has the ability to shift media bias to more fair and balanced media coverage.

This can only work if we the public, act as a counterpublic to speak up and become actively involved and invested in the change.

With the rise of technology and social media, we have a rise of new voices within society. If the public aligns its actions with its values, the media will be forced to adapt or be replaced. To illustrate the power of framing, researchers would ask potential voters,

“Suppose one of your friends has been away for a long time and knows nothing about the candidates. What would you tell them about them?"

The study shows that, in most cases, the voter’s agenda matches the media’s agenda. (Griffin, 2012) The key to solving this problem resides in the public’s earnest belief that they have a voice in society and they can affect the media’s bias. Communication Theory Think Tank Project
Group 1:
James Henry, Christopher Laurent & Amy Rempala
Gonzaga University
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