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Boeing

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by

Lindsay Wildes

on 5 December 2012

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Transcript of Boeing

Boeing History Leading in the aerospace industry
Largest manufacturer of commercial planes
Some of Boeing's products include:
Satellites
Weapons
Commercial and military aircraft
Electronic and defense launch systems
Advanced information and communication systems Mission Statement Current Position Organizational Structure Culture Competition "To be the number one aerospace company in the world and among the premier industrial concerns in terms of quality, profitability and growth" Compared to Competition Research and Development Overall Evaluation of Firm's Success William Boeing
Established in 1916
Became a leading producer of military aircraft
After several mergers and acquisitions, now the world's largest most diversified aerospace company Aaron McLeod
Christopher Moore
Stacie Pridgen
Joseph Waters
Lindsay Wildes Matrix management
Specialization
Corporate Governance 9 departments:
Business development and strategy
Communications
Engineering operations and technology
Finance
Human resources and administration
Internal governance
International affairs
Law department
Public policy Matrix management Specialization Different individuals in different units performing specific tasks Improved quality and reduced production time Corporate Governance Executive members and board of director
Centralized Organization
Vertical Structure The culture of Boeing is built around their values:
Leadership, integrity, quality, customer satisfaction, people working together, a diverse and involved team, good corporate citizenship, and enhancing shareholder value
Currently they employ an estimated 24,500 veterans
Also have strong sense of family among their team members Environmental responsibility lies at the forefront of Boeing’s Research and Development team’s objectives
Seventy-five percent of research done at Boeing focuses on improving the environmental impact of their airplanes Currently exploring new technology such as lightweight materials, materials to improve aerodynamics, emissions, noise reduction, passenger comfort and also alternative fuel sources Topics of Discussion Brief history
Mission Statement
Current Position
Organizational Structure
Matrix Management
Specialization
Corporate Governance
Culture
Customers
Research and Development
Compared to Competition
Overall Evaluation of Success Their Customers Questions Competitive Advantage "The Boeing Edge"
Built on 5 pillars:
OEM knowledge
Breakthrough technologies
Life cycle commitment
Unparalleled integration
Passionate people Range from American Airlines to Kenya Airways Net income Overall very successful due to a few factors:
Deregulation of airline industry in 1978
High quality/low costs
Innovation
Sustainability
Full transcript