Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

OPERA MINI in INDONESIA

OPERA SOFTWARE
by

thomas tafanelli

on 19 August 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of OPERA MINI in INDONESIA

INDONESIAN SNAPSHOT
Population -> 237,556,363
Total number of mobile subscriptions / subscribers -> 220 million
Percentage of mobile penetration -> 92,6%
Number / percentage of smartphones VS featurephones -> 20%
Total number of Internet users -> 55 million
Number / percentage of mobile Internet users -> 29%
Source: MobileMonday chapter founders; market research reports cited by Charles Moreira
Percentage of Internet penetration -> 23%
Average Revenu Per User -> IDR 23,238 (2,37 $)
#1
Among the 30 biggest operators worldwide, 13 already authorize or promote the installation of Opera Mini.


Indonesian agreement with SMART TELECOM
#2
Seduced by
Opera Mini
, Asian mobile phone subscribers don’t tend to abandon the application when using their smartphones, which now represent
66%
of the region’s new phone purchases.
Smartphone users have the strongest rate of conversion to Opera Mini:
+460%
in Indonesia between July 2011 and July 2012
Our aim is to get is to get the 4.5 billion mobile phone subscribers around the world online
To do so
OPERA
developed a successful
PARTNERSHIPS STRATEGY
with
local operators
and
manufacturers


The Indonesian example with
SMART TELECOM
#3
Free and universal internet access
Accessible on all platform
#4
Navigation speed argument
Because 2G, 3G and 4G connection are unstable in Indonesia EVEN THOUGH the country get large coverage
#5
The mobile browsing focus

fit with emerging market and especially in ASIA (and Indonesia) inasmuch as it replaces fixed connection, rather than complementing them
Jon Von Tetzchner, Opera co-founder
Thanks for watching
If you need further information you can contact me at
@Thom_Tafa
thomas.tafanelli@gmail.com
To do list :
X Call Wening Wulandari
X 10:00 AM appointment
with the marketing team
X Prepare the oral presentation for tomorrow

+33 (0)6 87 91 77 59
#1
Leverage the leadership position

in mobile browsing in order to ensure current users and attract prospects
#2
Get more local agreement

in order to get more and more pre-installed Opera Mini on Indonesian's mobile phone
#3
Mobile ad monetization
#4
Be the first mover

about 4G concerns
Taken from http://business.opera.com/sma/2012/q4/
#5
Develop and implement
OPERA ICE
locally
Educate Indonesian people about m-commerce in order to avoid fear
Taken from http://www.gomonews.com/opera-mobile-strategy-really-in-love-with-open-mobile-standards/
http://thomastafanelli.com/
Official document
Compatibility with internet resources (video reading, flash technology friendly
FIXED INTERNET CONNECTION < MOBILE WIRELESS TECHNOLOGY
WITH
NO BORDERS,
JUST KEEP IN TOUCH

Taken from http://www.inaglobal.fr/numerique/article/opera-seduit-lasie-avec-son-navigateur-mobile?tq=16
#6
Face new fear competition coming from China with
UCweb
.
They already entered the Indian market where
Opera
is the leader and they will for sure focus in a close future on the Indonesian market.
I used this slogan as I saw on your website that the most viewed pages in Indonesia were social network like
Taken from http://business.opera.com/smw/2012/07/
www.WhatAreWeGoingToCoverToday.com
Full transcript