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The Power of Suggestion

Business Psychology Research Experiment
by

Carynna M

on 11 June 2013

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Transcript of The Power of Suggestion

Statement of the Problem
I would like to know how people are influenced by the power of suggestion and color psychology. I am going to test this question by buying three bottles of lemon-lime soda and putting colored food dye into two of them and telling the test subjects that they are each different flavors. Then, I will ask them what each
“different flavor” tastes like.
The Experiment
I tested my experiment on 60 young, adolescent students from either gender.
I purchased 3 bottles of Sprite, plastic cups and food coloring. I left one bottle as it was to be a control group, and I added a certain amount of yellow and red dye to make
"orange soda" and blue and
red dye to make "grape soda."
I also created a survey that
stated name, age, drink given
and drink tasted.
By: Carynna Mott
The Power of Suggestion
Why I Chose This Topic:
I chose this topic to research because the power of suggestion is an interesting topic. I have always been interested in seeing how the brain works and how easily it can be tricked. I think that the experiment I picked will be a very fun to see if people think that they taste something different simply because I told them it was different and the color matches what they expect. For example, if I was to use purple dye in the lemon-lime soda and told them it was grape, would they really taste grape?
Hypothesis:
After doing some research on this topic, I expect that the outcome will be that most(more than half) of my test subjects are going to think they taste the flavors I tell them the soda is. There are two reasons why I think that this will be the outcome. One being that many people believe what they are told. There are many other experiments that relate directly to this statement. For example, the placebo effect or the experiment where some people are given a pill that is made only from sugar and they actually report being healthier or their pain to decrease. It is all in people’s heads. My other reason for believing that is will work is because when people see a color they directly relate it to a taste even though the color may not be that flavor at all. For instance, if you see something purple and ask then you are asked what flavor it reminds you of, you might say grape.
While I think that most people are going to taste the flavors I tell them the soda is, I do believe that some people are going not focus on the color or what I tell them, therefore tasting the actual flavor.
Result Analysis
Conclusion:
To sum it up, this was a very interesting and fun experiment. I believe that it went smoothly and I found accurate data having various control variables. I know that consistency is necessary in order to have this.
My original hypothesis was that more than half of my experiment participants were going to think that they tasted the flavor that I tell them the soda is. This did turn out to be accurate.
I was surprised once I completed my result analysis. This is because each person that drank the “orange soda,” said they tasted orange soda; however, when people drank the regular Sprite, some people tasted things such as ginger ale.
If there is one thing that I learned while doing this experiment, it’s that people’s brains can be influenced easier than you know it.
I recorded that age and gender did not have any effect on their taste buds. I completed the activity with people from the ages of thirteen through seventeen.
I did come across something that struck me as weird. When I gave out the “orange soda,” every single person actually thought that it tasted like real orange soda. But, when I passed out the regular lemon-lime soda, many people thought that it tasted like something different, for example four tasted ginger ale. Also, I thought that more would taste grape than just seven people. I think that people didn’t taste “grape” because it is such a distinct taste though and orange is not as strong.
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