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Transcript of Tumblr
"An already-existing idea comprised of original ideas"
Tumblr's known for its vast diversity of interests from fan-art, to amateur photography, to political statements
Composed of mostly teen and college-aged users
Three main 'personas': liberalism, comedy, and expression
With many competitors striving for the attention of new users, it is difficult to develop a completely new idea, something that Tumblr uses to its advantage.
Demonstrated multiple times its ability to start 'virtual revolutions'
What is Tumblr?
A microblogging platform and social media site that allows users to post multimedia and other short-form content to a blog
'Follow' and 'Like' capabilities
Dashboard - displays recent posts by blogs user follows
Queue - schedules future posts (over hours, or days)
Tags - allow audiences to find posts by searching topics under hashtags (e.g. #tumblr)
HTML editing - customizing appearance of user's blog
Reblog - ability to repost something from another blog onto one's own
A New Age
In the new technological age, products aren't necessarily tangible. Social media is now an in-demand product, with various sites competing for more users. In the sea of sites of the Internet, one website stands out. Its name: Tumblr.
More than just a Blog
A new tool that can be utilized by firms to get the attention of young adults
Many campaigns such as the 2012 Presidential Election and the Occupy Wall Street Movement have realized Tumblr's usefulness
Composed of a diverse group of users who not only use Tumblr to express themselves but also learn to develop their own opinions
Hosts more than 133 million blogs
Contains more than 59 billion posts
The first blogging platform to host President Obama's blog
Used by many celebrities including Lady Gaga, Zooey Deschanel and John Mayer
Acquired by Yahoo! in June 2013
"With Tumblr we're trying to build the perfect platform for self-expression." - David Karp, CEO and founder of Tumblr
Presentation by: Sarina Jwo