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H &M Project
Transcript of H &M Project
the profit margin increased again and is basically stabilized again at about 14.7% in 2008. Target Market Marketing Mix 1. Internal Factors:
H&M plans to launch online sales in the US, the world’s largest market for e-commerce. Has approximately 2,600 stores in 47 markets.
Weaknesses(-)-Buying large volumes means that there is no real guarantee that all the items will be sold. This means that they're already low prices may have to be lowered in order to make room for the next collection. SWOT Analysis -Real Name- Hennes and Mauritz (H and M) Intoduction 2.Marketing-InformationManagment:
-Corporate management is based at H&M’s head office in Stockholm, Sweden. 3. Pricing-
H&M lives by its business concept, ‘fashion and quality at the best price‘. 4.Distribution-
They rent store places from internation local landlords 5. Promotion-Visual merchandising and advertising 6. Selling-The company offers a range of apparel, cosmetics, footwear and accessories for men, women, children and teenagers. 7.Market Planning-The growth target is to increase the number of stores by 10–15 percent per year with continued high profitability 1. Form-•H&M, COS, Monki, Cheap Monday & Weekday. Five brands with different collections. 2. Place-malls, downtown, cities, online(in certain countries)international around the world. 4. Time- Seasonal Chages 5. Information-Company has many advertisements , Billboards, commercials- social media,videos-online, Vogue magazines, fashion shows, Web-images-pics 2. Customer Profile/s-The customers include people at all ages, both genders, from any economic class, any ethnic, taste, and individual style. 1. Price - 2. Product - 3. Place - 4. Promotion - 2. External Factors:
Opportunities(+)-High-end and high street fashion are becoming increasingly intertwined
Franchise stores and online sales websites are also both on the increase as an effective and fast route to market.
2200 stores all around the world, H&M provides internet shopping and catalogue sales in Sweden, Norway, Finland, the Netherlands, Germany and Austria.
Threats(-) - Spain’s Inditex runs Zara is currently beating the first-half profit forecasts.
Many retailers in Europe are struggling as consumers face with rising unemployment and cuts in government support.
-It is engaged in designing and retailing of fashion apparrel and accessories -H and M is $100 billion Sweden company -Primarily operates in Europe North America and Asia H and M has presence in over 38 countries Recorder-Sevda Aslanova