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Inter-organizational business models

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Cristina Chuva Costa

on 19 May 2014

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Transcript of Inter-organizational business models

Do not reinvent the wheel. Improve it
Phase I - Business model characterization
Phase II – Business model refinement
Phase III – Stability assessment
Phase IV – Information systems specification
Step I. a - Exploration of the business model
Step I. b - Description of the participating actors
Step I. c - Representation of the business model
Phase I - Business model characterization
Step II. a - Detection of dependencies among goals
Step II. b - Identification of actor affinities
Step II. c - Negotiation of actor contributions
Step II. d - Description of critical dependencies
Step II. e - Stabilization of value propositions
Phase II – Business model refinement
Phase III – Stability assessment
Phase IV – Information systems specification
Step III.a: Evaluation of actors perspectives
Step IV.a: Consolidation and description of requirements
Research motivation and purpose

Theoretical influences

Research strategy


Contributions and future research

Theoretical influences
Problem space
Internet changed the playing field for companies and promoted the re-evaluation of the business model concept
Research questions
RQ1. How can the discussion, design, and evaluation of business models in network configurations benefit from the contribution of ANT?

RQ2. How can business model requirements be translated to its underlying information system specification?
Research strategy
Research motivation and purpose
Contributions and future research
Inter-organizational business models are usually characterized as decentralized environments
Exploring the social dimension

Specify the high-level requirements of the underlying information system
Open lines of research
Business model domain
Draw out the high-level requirements of the information systems
Getting "inside"
Numerous variables at play in a networked business model
Most of them beyond the control of the researcher
Some properties and behaviors are emergent
How actors come together to create a network
Practices, relationships, agreements, and flows
Negotiation mechanisms to identify problematic occurrences and support the alignment of interests
Give voice to the actors
Information systems role in the business model context
BIZ2BIS: a socio-technical approach to design inter-organizational business models and their underlying information systems
Cristina Chuva Costa
Advisor: Paulo Rupino da Cunha
University of Coimbra - Faculty of Sciences and Technology

20 September 2013
Discuss, design, and evaluate inter-organizational business models
Promote the stakeholders' continued commitment
Consider social factors when addressing networked business models
Manage expectations and promote collaborations
Scrutinize and tune the network stability beyond financial aspects
Explore connections between business models and information systems
Alignment of interests
Human and non-human actors
Same language
Process of
Social and technical entanglement
A source of systematized knowledge to discuss, design, and evaluate networked business models
A communication tool that promotes the involvement of the actors in the business model discussion
Insights that support the choices of the actors with power to decide
The high-level requirements of the underlying information systems (in a business model driven way)
Future directions
Revisit InovWine
Explore other theoretical influences
Develop an application to support BIZ2BIS
Use BIZ2BIS in a critical research project
Explore the synergies between BIZ2BIS and the Business Model Canvas
Combine BIZ2BIS and SNA
Communication Tool
Standardized outlined plan
Alternative scenarios
Value propositions and their supporting activities
The right business model has a key factor
Full transcript