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FASES DEL PLAN DE

Presenta sólo algunas de las partes mas destacables de un plan de marketing para los servicios de salud
by

Jorge L. Toro T.

on 23 November 2015

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Transcript of FASES DEL PLAN DE

ANTECEDENTES
MACROENTORNO
MICROENTORNO
CARACTERÍSTICAS
DEMOGRÁFICAS
Referido a la población objetivo
ESTRATEGIAS Y TÁCTICAS
Por objetivo específico
CANALES DE
DISTRIBUCIÓN
OBJETIVOS
General y específicos del producto
FASES DEL PLAN DE
MARKETING EN SALUD

Del producto
MATRIZ FODA
PRODUCTO
SOCIAL
MISIÓN
VISIÓN
DEL PRODUCTO SOCIAL
CICLO DE VIDA DEL PRODUCTO SOCIAL
PRODUCTO
TANGIBLE
SEGMENTACIÓN
DEL TARGET
METODOLOGÍA DE INVESTIGACIÓN
¡A TRABAJAR!
Full transcript