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Nike Sports

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connor westlake

on 17 January 2013

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Transcript of Nike Sports

Just Do It. The Nike company was founded in January 25, 1964 as Blue Ribbon Sports by Bill Bowerman; a track and field coach at Oregon University. Bill was looking to give his athletes an advantage on the track, by experimenting with different track surfaces, re-hydrating drinks and most importantly track shoes. However, the established footwear of the 1960's ignored his great ideas which sent him to the drawing boards once again. It wasn't until Bill teamed up with Phill Knight, that Blue Ribbon sports was formed. The company began as they sold their first 500 pair of shoes out of the trunk of their cars, until finally being renamed "Nike" in 1978. Founders What does Nike Do? Nike is an athletic sports company that specializes in any sporting equipment from basketball, to football. Although, Nike is most notoriously known for their different types of shoes. Some of their popular lines are, Air Max, Air Force 1, Nike Air and Nike Free. Locations The Nike factories are mainly located in China. Although, there are many headquarters around the world including Hilversum Netherlands, Tokyo Japan, and Shanghai China. The world headquarters is located in Beaverton, Oregon. Sponsors Football Drew Brees Larry Fitzgerald DeSean Jackson Troy Polamalu Golfing Tiger Woods Scott Brown Rory McIIroy Carl Peterson Cycling Lance Armstrong MMA Anderson Silva
Jon Jones
Junior Dos Santos
Alabama Crimson Tide
Oregon Ducks Colleges Competitors Under Armour
Adidas New Balance
Riddell Callaway
Gary Fisher Strengths 1. Nike is a worldwide recognized to be the number one sportswear brand in the World.

2. Nike being a competitive organization has a healthy aversion towards its competitors i-eduring Atlanta Olympics, Reebok expensed on sponsoring the games; Nike however sponsored the top athletes and due to this step, it gained valuable exposure.

3. Nike has no factories; rather it uses contract factories to get the work done which makes it a lean organization. It has contracts with above 705 shops globally in about 46 different countries.

4. Nike is strong regarding its research and development; evident regarding its evolving and innovative product range.

5. there are near about 500 Fortune companies.

6. It has employs about more than 30 thousand people all over the world. Weaknesses
1. Every business retail sector is price sensitive that means trader usually have a propensity to offer a very similar know-how to the customers with a new cheaper product.

2. Nike was for pretty some time loath to reveal any type of information relating to its colleague companies.

3. This company was also accounted to have practical child employment in Pakistan and Cambodia to produce footballs.

4. Anti-globalization groups due to its unruly and exploited manner that was quite a disaster for its reputation positioned. 1. A large number of customers put on Nike product just because they develop a fashion style rather than to take part in any type of sport. It is mostly seems in young generation.

2. Nike is a trendy brand, which also provides chances for Nike since its products would become old-fashioned before even the product wears out that is consumers, will sense the need to replace the item with a newer fashion.

3. Nike through the advertisement of corporate brand and sponsorship agreements give a bunch of effort on its business marketing. Opportunities 1. There are heavy competitors of Nike in the market that always seeking the way to overtake it by applying new techniques..

2. A slump in international economy may lead to job scarcity in most of Nike’s worldwide shops.

3. Clients which are always shopping around for a better deal that express a good quality & if one store takes higher price for the products, the buyer would try to seek a better deal of the same product in any other place that convey the same value but cheaper.

4. Due to atmospheric pollution, Nike is careworn to maintain its ecological reputation in the whole world. Threats Nike Advertisements Nike Awards Fortune Magazine 2006, 2007, 2008, Nike has been
recognized by FORTUNE magazine on
its *100 best companies to work for* SB20 2007- Nike claimed the only spot in
the industry for the 2007 sustainable business
list of the worlds top sustainable businesses Human Rights 2012- for the 10th consecutive year Nike is
named one of the best companies for gay, bisexual
and transgender workers, Nike scored 100; best
possible score I.D. Magazine 3 of Nikes products have been recognized by I.D. magazine
in it's 2007 best in consumers product category World Wild Life 2007- As a founding partner of the
Climate Savers Program, Nike attained its company-wide target, achieving annual C02 emissions reductions 13 percent below 1998 by the end of 2005 Nike Financial Records Nike Logos Over the Years Just Do It. Nike Product Lines - Basketball
- Golf
- Hockey
- Soccer
- Baseball
- Running
- Training
- Street Apparel
- Athletic/Walking Shoes Nike's Mission Statement
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