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GTA IV Case study

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Sheridan Lewis

on 30 April 2010

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Transcript of GTA IV Case study

Technologies pRODUCTION Distribution Marketing & exchange "Rockstar North president Leslie Benzies revealed in an interview that the recently released Grand Theft Auto IV (PS3, X360) had a budget of roughly $100 million, marking the title as the most costly development of any game to date." http://www.shacknews.com/onearticle.x/52464)) gta4 uses euphoria technology With euphoria, canned
animation is replaced by a
full simulation of the 3D
character, thus producing
unprecedented interactivity
and unique game moments. platforms
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