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FERRAMENTAS VISUAIS PARA ESTRATÉGIA

Ferramentas para o planejamento estratégico.
by

Rodrigo Almeida

on 7 July 2014

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Transcript of FERRAMENTAS VISUAIS PARA ESTRATÉGIA

Timeline
Calculations
2013
2009
2010
2011
2012
Team
0
+
-
=
9
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6
c
http://www.merkatus.com.br/ - MATRIZES
SWOT
BSC
Gestão do Tempo
SW2H
Pirâmide de Maslow
Atravessado o Abismo
REFERÊNCIA:

MOORE, Geoffrey. Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers. (1991, revised 1999).
Matriz BCG
Curva ABC
Cinco Forças
Desing Thinking
REFERÊNCIAS:
BROWN, T. Design Thinking: uma metodologia poderosa para decretar o fim das velhas idéias. Rio de Janeiro: Elsevier, 2010.
Canvas
A3 Thinking
REFERÊNCIA:

SOBEK II; Durward, K; SMALLEY, Art. Understanding A3 Thinking: A Critical Component of Toyota’s PDCA Management System. New York, NY: Productivity Press, 2008.’

http://a3thinking.com/
Cauda Longa
Referência:
ANDERSON, Chris. A cauda Longa: do mercado de massa para o mercado de nicho. Rio de Janeiro: Campus Elsevier, 2006.
Blue Ocean
REFERÊNCIA:

KIM, W. Chan e MAUBORGNE, Renée. A Estratégia do Oceano Azul - Como Criar Novos Mercados e Tornar a Concorrência Irrelevante. Rio de Janeiro: Elsevier, 2005.
Estratégico
Tático
Operacional
Pessoal
Diagrama de Ishikawa
Anssof
PDCA
Matriz de Engajamento
Matriz de Responsabilidade
Matriz da Comunicação
Fluxograma
GUT
Customer Insights – The Empathy Map
The Story Board – Visual History – Storyteling
Brainstorm
Full transcript