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Media Effects

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by

Amy Asciutto

on 9 August 2013

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Transcript of Media Effects

Media Effects
News Framing Theory
Professors at Illinois & Wisconsin:
David Tewksbury & Dietram Scheufele

From the agenda setting theory - ability to transfer the salience of issues on their media agenda to the public agenda.

Social Consensus & Social Culture depends on Media Exposure.
Cultivation Theory
George Gerbner- Dean emeritus of Annenberg School for Communication
Heavy television users develop an exaggerated belief in a mean and scary world
Violence on screen cultivates social paranoia
How do you judge what is important?
Who is most affected?
High Need for Orientation or Index of Curiosity
Highly Relevant & Uncertain
How does media influence
the way we think?
Selection, Emphasis, Exclusion & Elaboration
Media Malady Effect
Does media effect behavior?
negative economic headlines & stories depress consumers
Importance of Sports
commercial partnerships between network TV agendas
Critique
Gatekeepers? Selective Exposure? Story Labels?
Objective
Interpretive
How are you effected from Stephen Colbert? ... Fox & Friends?
Bryant, Jennings, and Dolf Zillmann. Media Effects: Advances in Theory and Research. Mahwah, NJ [u.a.: Erlbaum, 2002. Print.

Collins, Scott. Acceptable Level of TV Violence Is Ever Shifting for Viewers, Execs. Los Angeles Times, 15 Feb. 2013. Web. <http://articles.latimes.com/2013/feb/15/entertainment/la-et-st-violence-tv-20130217>.

Thompson, John B.. The Media and Modernity: A Social Theory of Media. Cambridge: Stanford University Press, 1995. Print.

Whitaker, Jodi and Bushman, Brad. Review of the Effects of Violent Video Games on Children and Adolescents, Wash. & Lee L. Rev. 66 (2009).

References
Social Media
- Social Media is based on ideas behind modern culture
The transformation of culture is associated with the rise of modern societies
Social Media is emerged through industries, which helps to shape the modern world
Business through Social Media
Excitation Transfer Theory
TV and media have power to stir up strong feelings
Accounts for violent acts performed after TV and media exposure
What ways are we affected?
Mainstreaming: Blurring, Blending, and Bending
Broadcasting vs. Narrowcasting
Resonance
What are the chances you will be involved in any violent incident?
Objective
Interpretive
How is this in effect today?
Violent TV is more prominent than ever
FCC has no specific prohibitions on violence
Children are most affected
Video games
Have you ever experienced strong emotions from TV or video games?
How is this exhibited today?
Studies indicate violent videogames directly cause players to behave more aggressively.
Aggressive thoughts decrease pro-social behavior
Mimicry
- uses social media analytics to rank its users according to online social influence
- Klout Score
Klout Score
- numerical number between 1 and 100

- reflects a users online influence
Three Topics
Effect from News Media

- how does the news affect our perception of
topics
Social Media Effects
- business in social media, klout score
Effects on Violence
- are video games and television corrupting
our youth
- social media shapes society
Media Effects
Studies began around the 1920s
looked at how propaganda could be used
to influence people
Media Effects
Comes from the psychology field
how we are presented with information plays a role in how we interpret it
also looks at how much exposure we have to the media and how that affects our understanding of the topic
In Conclusion:
This was a good presentation.
Full transcript