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Transcript of Social Network
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What can we do to protect ourselves and our families when using social networking websites?
More than 1.5 billion people are social...
300 million in China
40% of their time online on social media
Limited branding presence
Sperate from your site
3rd party data ownership
No event specific capability
Lower % opt-in
Purely on paper
Full branding control
Delivered from your site
Sperate professional profile
Full event capability
Significantly higher % opt-in
Mobile phone capability
Why does social make
so much sense?
NEED TO HARNESS
THE POWER OF SOCIAL
So how to
What Topic They Focus?
后天hot issue in focus
Wechat User Complaint
not enough useful
lack platform they want to focus
user friendly features
not good user experience
more timely information
同to much useless platform
Analysis of Participation
use wechat in lately half year
haven't use wechat lately half year
Guangdong, Beijing, Jiangsu rank the highest
PC Internet daily hour
Mobile/Tablet Internet daily hour
PC Internet Time Distribution
Mobile/ Tablet Internet Time Distribution
Smart Phone 83%
Normal Phone 11%
show "myself" in reality
To be an important part in
To be an influential person
follow friends and retransmission
weibo search engine
Sharp your own social media strategy
Fully understand the nuances of the country's consumers, content and platforms.
Artificial writers to seed positive content.
Management of social media crises.
Identify the source of negative posts and base countermeasures.
Don't risk drawing wrong conclusions about consumer behavior and brand preferences.
Make content authentic and user oriented.
Adopt a test-and-learn approach.
Support overarching brand goals with sustained social-media efforts.