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Proiect Comportamentul Consumatorului

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Laura Belc

on 16 March 2011

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Transcript of Proiect Comportamentul Consumatorului

0,99 vs. 1 Dar care este influenta
reala a preturilor magice? 6 luni Suma medie cheltuita a crescut. Gueguen si Jacob 51,2% - preturi in 9
44,1% - preturi rotunjite Crestere a cosului mediu. Concluzie. Preturile terminate in 9 sunt statistic mai frecvent comandate. 6,99 va fi retinut ca 6 Gueguen si Legoherel 13 euro
Acum la prețul de ...
11 euro
13 euro
Acum la prețul de ...
10,99 euro Reducerea e perceputa ca fiind mai substantiala
in cazul trecerii de la un pret intreg la unul cu terminatie in 9. Schindler si Wiman Efectul de subdeterminare. Efectul pozitiv al terminatiilor intregi Pretul si perceperea calitatii Ce ar trebui sa ceara un cersetor? Santos
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