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Tori McPherson

on 30 April 2010

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Transcript of IMC PLAN

Double click anywhere & add an idea IMC Plan Kurt Adams Tori McPherson Yinghui Zhang GE History largest business in the world in 2009 employs over 300,000 people around the world revenue of over $180 billion history of quality, dependable products Transport combination washer/dryer transports your clothes automatically time and energy efficient $3499 colors/styles Strategies market to families and people
with busy working lives target middle to upper
class customers sell through Sears, H.H. Gregg, etc. Budget 50% on advertising sponsorship activities Issues getting customers to replace a
commonplace item they already have customer awareness Print Ad Message Theme Our product is for people who need to wash clothes and save time. The Transport is simple and easy to use, as well as convenient for the customer. Advertising Design print ads: emotional appeal tv ads: slice of life Business to Business laundromats condominiums persuading wholesalers and retail carriers Distribution Channels longtime customers of GE sponsorship activities
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