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Jumeirah Group

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by

thiri lwin

on 2 December 2013

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Transcript of Jumeirah Group

Jumeirah


Internal
A K A

Marketing Strategies
Jumeirah Group take a very aggressive approach to marketing.Some of their marketing strategies includes:

Targeting a variety of segments: They offer fitness programs, cooking classes, babysitting services, fun clubs for little kids, sport/ luxuary car rentals, and many more services.
They are all over social media.

Their location
Their loyalty program sirius
J-Cast: promotional videos about Jumeirah Group.

Our Vision
Strengths
Very Good Reputation in the hospitality industry
Offer one of a kind experiance
They choose their locations very well
Strong celebrity endorser
Loyalty progran: Sirius
The Emirates Academy of Hospitality Management
They give back to the community
Weakness
Many human rights activist groups complain about Dubai's treatment of foreign workers and child labor
Politics

Threats
Human rights issues can cause bad publicity
Natural disasters
The economy
War
Opportunities
Global expansions:
Jumeirah Clearwater Bay Resort, Sanya,
China Jumeirah Guangzhou, China Jumeirah Hangzhou, China Jumeirah Macau, China Jumeirah Thousand Islands Lake Resort, Qiandaohu, China
Jumeirah Bangkok, Thailand
Jumeirah Bali, Indonesia
Jumeirah Mumbai, India
Burj Al Arab
Some of the Hotels/ Resorts They operate:
Fiive star hotel in Dubai
Thank you!!!!!!!
External
SWOT Analysis
Al Ain
Jumeirah Beach Hotel
Jumeirah Creekside Hotel
Jumeirah Emirates Towers
Jumeirah Etihad Towers
Mina A'Salam (Madinat Jumeirah)
World Trade Centre Hotel
Jumeirah Frankfurt
Jumeirah Grand Hotel Via Veneto in Rome
Jumeirah Dhevanafushi
Jumeirah Vittaveli
Jumeirah Himalayas Hotel
Recommendations:

Cruise line in the Persian Gulf: Jumeirah Aqua or Jumeirah Mediterrean or Jumeirah Tropicana
Jewelry line like pandora; Dubai is a really good place to get into the gold business : Jumeirah Jewels
Dubai's Anti-Human Rights Violations Association.
Wedding packages like Disnep:Jumeirah custom madeWedding Gowns, Customize one of a kind cakes
Tourism Company : Jumeirah International

Can be seen from every where in Dubai
And it was built on a man made island 920 ft. from Jumeirah Beach.
The fourth tallest hotel in the world.

A five-star hotel
Built on Palm Jumeirah ( a palm tree shaped man made island) in Dubai
Jumeirah Zabeel Saray
Work cited:
Palm Jumeirah and Jumeirah World
Awards won:
World Travel Awards 2012
World Travel Awards 2011
Conde Nast Traveller UK Readers’ Choice Awards 2010
Conde Nast Traveller Reader’s Travel Awards 2008
Considerate Hotelier Association 2006
Conde Nast Johansens 2006
The Eurostar Visit London Awards 2005
Conde Nast Traveller Reader Awards 2005
Conde Nast Traveller Reader Awards 2005

Jumeirah Carlton Tower
Five Star Hotel in London
The Jewel of madinat Jumeirah
The Palace
Al Qasr
Questions???
OR
Jumeirah Group practice both
mass customization
and
mass marketing
.
Mass customization
- They offer many unique experiances.
Mass marketing
- Their hotels usually includes resturants, spas, and gym.
Their Blueprint of Awesomeness
They create the sense of added value by:
A Dubai's base hospitality company founded in 1997
Gerald Lawless is the CEO
They manage a collection of resorts and hotels around the world
They manage the spa brand Talise
In 2004, they became a part of Dubai's holdings

htpp://www.jumeirah.com/en
Pink ipad for breast cancer awareness
Offering one of a kind experiances
Having a partnership with different airlines, finance firms, and a jewelry line (Pinctada Pearls)
They have a customer loyalty program called Sirius, it allows customers to earn reward points everytime they spend money at any Jumeirah Group hotel and resorts, spas, resturants, fun clubs, ect.
Jumeirah Group Coporate Responsibility
To be a world class luxury international hotel and hospitality management company, committed to being the industry leader in all of our activities through dedication to our stakeholders; colleagues, customers, business partners and owners.
www.dubaiholding.com
www.dubaifaqs.com/jumeirah-group.php
Dubai Holdings
An investment holding company
Focuses on investments, finance, real estate, telecommunications and hospitality
Ahmad Bin Byat is the CEO.
A majority of it is own by sheikh Mohammed bin Rashid Al Maktoum ( Ruler of Dubai, Vice president and Prime minister of UEA)
Competetions
Marriott

Spa brand Talise
" Stay Different"

Trademark
Full transcript