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Copy of Advertising - Good or Bad for the Canadian Economy?

Setting: desk space.
by

예진 김

on 13 May 2015

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Transcript of Copy of Advertising - Good or Bad for the Canadian Economy?

MLA
Question #1:
Question #2:
Question #3:
Discussion
How would the economy be impacted if all forms of advertising was banned?
Advertising Investment vs. Rate of Growth
Bad
cases
Good cases
SALES MARKETING?
How does advertising affect children and how will it impact their future decisions?
What is the relation between advertisements and the economy?
Act producers advertise to consumers,
In varying ways,
In order to maximize one's profit of sales.


Sales marketing= Advertising for Sales
CONTENTS
Advertisement Marketing
Good & Bad cases
Hot (Trendy) Marketing
SNS, COLOR, NOISE MARKETING
Advertisement Marketing
Corporate Advertisement
Commercial Advertisement
Kinds of Advertisement
Corporate Advertisement :
advertisement showing company's aiming value or achievement of company itself in order to give good images and impressions to the viewers.

Then What's Commercial Advertisement?
Commercial Advertisement :
literally, advertisement for commercial purpose.


1. TV Advertisement
2. PPL
creative, connotative
1. TV Advertisement
2 important components
1. Music
plays an important role in deciding overall image of advertisement

2. Copy
Addictive phrase used to appeal company's product’s unique trait

2. PPL

All Sold just in 3 weeks
Reverse Effect
Color marketing
What is it?
marketing use color
to attract or to impress people.

Not only attract people
But also make company's own image.

RED
Passion, Courage, Love, Warmth, Health
BLUE
YELLOW
GREEN
WHITE
Peace, Cool, Youth, Silence, Courage,

Success, Wisdom, Glory, Peace,
Fresh, Friendship, Nerve
Peace, Safety, Growth, Hope,
Victory, Cheerful
Nobel, Pure, Faith
Coca Cola
Red
&

White
Pocari sweat
Blue

&

White
Company's color
Blue
- youth, faithful,
honest, confidence.

Red
-passion, intense,
stimulate, adventurous.

Product's color
SNS MARKETING
90% of smartphone users use
cause viral effect
share everything easily
make viral effect
share everything easily, fastly
social network services
easy to play
unique characters
kakao game
UNIQLO
Lotte World
KFC
Burgerking
speedy communication
button -> positive image
sharing to promote
KB bank
-
Yellow
Anna sui
-
Purple
Starbucks coffee
-
Green
What is Noise Marketing?
When unknown company wants to sell product of receive attention whether it's bad or good reaction, and make people recognize their company name

Failure
Successful

Failure and Successful.
Naturally gets attention
Many people are shopping in the mart to buy chicken.
The first Korean Science Fiction Movie using Computer Graphic.

Exposed
Turnout achieved 75.8%
Advertise concert
Noise Marketing
Good & Bad
Delmont orange juice
Elastine hair shampoo
suzy's
bita500
So-hee's
GL-6000
Pepsi cola's
blind test
Sales Marketing :
There are reasons for unsold product
By 10303, 10307, 10310, 10323, 10324
Full transcript