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Copy of Advertising - Good or Bad for the Canadian Economy?
Transcript of Copy of Advertising - Good or Bad for the Canadian Economy?
How would the economy be impacted if all forms of advertising was banned?
Advertising Investment vs. Rate of Growth
How does advertising affect children and how will it impact their future decisions?
What is the relation between advertisements and the economy?
Act producers advertise to consumers,
In varying ways,
In order to maximize one's profit of sales.
Sales marketing= Advertising for Sales
Good & Bad cases
Hot (Trendy) Marketing
SNS, COLOR, NOISE MARKETING
Kinds of Advertisement
Corporate Advertisement :
advertisement showing company's aiming value or achievement of company itself in order to give good images and impressions to the viewers.
Then What's Commercial Advertisement?
Commercial Advertisement :
literally, advertisement for commercial purpose.
1. TV Advertisement
1. TV Advertisement
2 important components
plays an important role in deciding overall image of advertisement
Addictive phrase used to appeal company's product’s unique trait
All Sold just in 3 weeks
What is it?
marketing use color
to attract or to impress people.
Not only attract people
But also make company's own image.
Passion, Courage, Love, Warmth, Health
Peace, Cool, Youth, Silence, Courage,
Success, Wisdom, Glory, Peace,
Fresh, Friendship, Nerve
Peace, Safety, Growth, Hope,
Nobel, Pure, Faith
- youth, faithful,
90% of smartphone users use
cause viral effect
share everything easily
make viral effect
share everything easily, fastly
social network services
easy to play
button -> positive image
sharing to promote
What is Noise Marketing?
When unknown company wants to sell product of receive attention whether it's bad or good reaction, and make people recognize their company name
Failure and Successful.
Naturally gets attention
Many people are shopping in the mart to buy chicken.
The first Korean Science Fiction Movie using Computer Graphic.
Turnout achieved 75.8%
Good & Bad
Delmont orange juice
Elastine hair shampoo
Sales Marketing :
There are reasons for unsold product
By 10303, 10307, 10310, 10323, 10324