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A&W Services of Canada

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by

Aaron Dhesi

on 8 October 2014

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Transcript of A&W Services of Canada

Timeline
1919 - Roy Allen opened
his first Root beer stand
in Lodi, California
1922 - Roy Allen
partneres up with
Frank Wright and created
A&W

A&W has a Facebook page with about 344 000 likes. Like Twitter it is used to advertise products and deals.
Coupons used for various products.
Advertising
A&W advertises their deals
and products on Twitter using the
Twitter name @AWCanada. The Twitter page currently has
31 000 followers
An A&W commercial featuring
Allen Lulu the trainer and Ryan Beil
the trainee.
There is an A&W website which has all of their products and information.
Products
This September A&W Food Services of Canada announced that their cattle is raised without any added hormones or steroids
World famous A&W Root Beer
also offered in can form has been a big hit
not only in A&W Restaurants but on grocery
shelves as well
1956 - First A&W opened outside of U.S. in Winnipeg Manitoba
1950 - Over 450 restaurants
opened
By: Aaron Dhesi

A&W Food Services of Canada
1923 - First restaurant
opened in Sacramento
1933 - Over 170 franchised
outlets operated in the
mid-west and west
Urban
Freestanding
Freestanding Restaurants
v.s.
Urban Restaurants
- About 400 across Canada
- Located in areas with significant
vehicle traffic
- 50 seats in the restaruant
- Offers dive-thru service
- Designed for busy urban areas
- Located in areas with high pedestrian
- 45 seats in restaurant
- A newer restaurant design
- Offers free Wi-Fi, self serve checkouts
and stainless steel cutlery
The Burger family has something
for every member of the family.
1971 - A&W Root Beer is available
on grocery shelves in cans and bottles
Number of
Restaurants
1408
749
368
269
Annual Sales
(In Millions)
Competition
$3,550
$825
$347
As of December 31, 2011
Market Share
66.2%
15.4%
11.9%
6.5%
$641
Growth
Full transcript