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Fuse Media presentation

Bobcats Creative

Jessica Alford

on 22 April 2010

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Transcript of Fuse Media presentation

Bobcats:The Team to Watch Creative Platform Convince that because social sports fans and young families the Charlotte Bobcats are the ultimate sports experience of new celebrity ownership, a dynamic
team and a state-of-art arena Creative Challenge create buzz entertainment option brand perception Target Audience Social Sports
Enthusiasts Enjoys Sports Establish connection Disposable Income Active Family Traditionalists Establish family tradition Enjoy sports Family Experience Connection with Charlotte Safari Slam Family basketball video contest Disney's Animal Kingdom The Bobcat's It's Your Call
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