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Orientalism: Introduction to Analysis and Contextualization

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by

Steve Wiles

on 19 February 2016

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Transcript of Orientalism: Introduction to Analysis and Contextualization

Istanbul (Not Constantinople)

-Artists: The Four Lads
-peak Billboard position # 10 in 1953
-Words by Jimmy Kennedy and Music by Nat Simon

Istanbul was Constantinople
Now it's Istanbul not Constantinople
Been a long time gone
Old Constantinople; Still it's Turkish delight
On a moonlit night

Evr'y gal in Constantinople
Is a Miss-stanbul, not Constantinople
So if you've date in Constantinople
She'll be waiting in Istanbul

Even old New York was once New Amsterdam
Why they changed it, I can't say
(People just liked it better that way)

Take me back to Constantinople
No, you can't go back to Constantinople
Now it's Istanbul, not Constantinople
Why did Constantinople get the works?
That's nobody's business but the Turks'

Istanbul!!
We are not little men, and there is
nothing that we are afraid of except Drink, and we have signed a Contrack
on that. _Therefore_, we are going away to be Kings."

"Kings in our own right," muttered Dravot.

"Yes, of course," I said. "You've been tramping in the sun, and it's a
very warm night, and hadn't you better sleep over the notion? Come
to-morrow."

"Neither drunk nor sunstruck," said Dravot. "We have slept over the notion
half a year, and require to see Books and Atlases, and we have decided
that there is only one place now in the world that two strong men can
Sar-a-_whack_. They call it Kafiristan. By my reckoning it's the top
right-hand corner of Afghanistan, not more than three hundred miles from
Peshawur. They have two and thirty heathen idols there, and we'll be the
thirty-third. It's a mountaineous country, and the women of those parts
are very beautiful."
Orientalism;
An Orientation.

Arap saçına döndün mü?
(Confused?)
The East is a career.
—Benjamin Disraeli, Tancred
Television
Cartoons
Art
Architecture
Literature
Advertising/Packaging
Music
Film
Popular Culture
Public Information
Language
Raiders of the Lost Ark (1981)
Dir Steven Spielberg.

Iranian Embassy Siege 1980
Noble
Exotic
Mysterious
Savage
Mythical
Sensual
Primitive
Wild
Dangerous
Fixed
Watch the clip and identify examples of these.
noble-dressed like a sheik
exotic-clothing and make-up/ Font of the product
mysterious- blurred/ camera angles/flute music/ slogan
savage-cutting Turkish delight with a scimitar
mythical- Woman and TD coming from the desert
sensual-laying in the desert/ eyes/ tears
primitive- living in tents in the desert- nomads
wild-the desert/snake/ untamed
dangerous- snake/sword
fixed-abstract/timeless setting
Contextualize
What?
Where?
When?
Who is it for?
Why
How
Advert for Fry's Turkish Delight
UK
1984
Consumers of chocolate bars
Commercial intent
Sells us an orientalist fantasy.
Music- Cliff Evans "Desert"
Voiceover -Tom Browne
How and why do you see this advert differently from its original context?
Analyze
Online Activity. (Practice)
1.Post examples of Orientalism in Art/Literature/TV/Film/Advertising/Music/News...
2.Please analyze them for examples of the meanings of the 10 keywords.
3.Contextualize the item you have posted with
What/When/Where/Who/Why and How

*Later- Assignment analyze and contextualize a given text.
Contextualize

What is it?
Where was it produced?
When was it produced
Who is it for?
Why was it produced
How does is do that?

What happened?
What differences can you see
between Indiana Jones and the Man with the sword?

Film
USA
1981
Audience( English Speaking)
Commercial Blockbuster
Action/ Romance/ Spielberg/
Harrison Ford...

Gun v Sword
Intellectual v Primitive
Modernity v Tradition
...

Historical Context?
Contextualize


Tiny Toons Adventure S1 E51/Four Lads Pop song
USA
1991/1953
Kids/Adults
Entertainment/Commercial
Animates images for a song
Perspectives?
Getting an angle
Political
Economic
Social
Cultural
Gender
Sexuality
Ethnicity
Class
Race
Nationality
Geographical
Historical
...
http://www.tv-ark.org.uk/mivana/mediaplayer.php?id=50af789a47cb555276154c7a769ba35e&media=turkish_delight_1975&type=mp4
Analyze: to study (something) closely and carefully : to learn the nature and relationship of the parts of (something) by a close and careful examination
What does analyze mean?
How can we analyze this?
We can look at;
The authors
The meaning
The parts of the whole and their relationship
The background to the text
The subtext
Comparing it with related texts
...

How does this reflect an Orientalist perspective?
Introduction to Analysis and Contextualization
What is Orientalism?
What does Sut Jhally think about Orientalism?
What do you think about it?
Full transcript