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How have social Issues influenced Fashion through the eras?

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Karla Velazquez

on 9 May 2014

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Transcript of How have social Issues influenced Fashion through the eras?

Work Cited
1980s
1990s
1950s
Period 2
Karla Velazquez
The 1890s and 1920s
1960s and 1970s
How have social Issues influenced Fashion through the eras?
The 1890s -1910s
1930s - 1940s
Major Changes of the Era
Women experienced more freedom with new technology allowing new jobs such as typists and telephone operators.
Women's suffrage movement had a huge impact on life as more women wanted the right to vote,
World War I began in 1917 men were drafted into the war while most women stayed behind.
Rationing was implemented and steel and wool were in high demand for the war effort.
The Gibson Girl & Gibson Man
The Gibson Girl and the Gibson Man dominated 1900s fashion.
Gibson Girls wore narrow waist dresses and shirtwaist with a long skirt encircled by a belt.

Gibson Men reflected the Gibson Girls as they took a gentleman look with clean shaved chins, and slim
figures.
During the war
Women were asked to stop wearing corsets,wool was replaced by silk.
Rationing heavily affected fashion.
Even men who weren't in the war tended to wear civilian version of military wear.
The 1920s
Background of the Roaring 20s
At time of prosperity influenced by the economic boom and soaring stock market at the beginning of the decade.
Urbanization, new technologies, rise of consumer culture, dance and fashion.
Prohibition was passed and freedoms were expanded despite legal dictation speakeasies were made.
Cultural revival as literature, cinema and music.
Agriculture had severely decreased and while most Americans prospered there was antagonism between multi- ethnic culture.
Rise of the Flapper
Women wore loose shapeless fits that flattened their busts.
Short shift dresses that exposed their limbs and legs usually bright colored.
Make up was dark and velvet colors were common hair was short bobbed the look emphasized modernity and reckless rebellion against the times.
Male Fashion
Formal wear was popular.
Most clothes were shades of cream were usually a sign of extreme wealth even pinstripe was a popular choice its existence among the elite of society.
Jackets were usually single-breasted and vests were often paired with an accompanying pocket watch.
Wide-legged trousers, known as ‘Oxford bags’.
Influences of Fashion
On of the most famous designers, Coco Chanel, responsible for a little black dress.
Designers
Icons
Louise Brooks, American dancer and actress, noted for popularizing the bobbed haircut.
Zelda and F. Scot Fritzgerald, he wrote
The Great Gatsby
she was dubbed the first flapper.
Rudolph Valentino known, was the first mega star Hollywood ever produced.
1930s
The Great Depression
The worst economic crisis in the U.S, demand decreased while unemployment rose.
Radio and movies increased as people wanted to escape what was actually happening.
Women roles once again changed forbidding the employment of married women.
In the late 1930s World War II started.
1930s and 1940s
Style of the Era :Elegance in an Age of Crisis
Style was a more mature and femininity was key.
Hemlines dropped, hairstyles grew longer and curves were back in style.
A new fabric of the decade was nylon.
Shoe's were a major fashion item heels varied along with the materials.
Men
Suits were closely cut and sombre shades of grey's, browns, beige or light blues were popular.
The “London drape” or “drape cut” suit.
The different fabrics such as wool, flannel, tweeds and linens.
Imitate the gangster style,“Broadway” suit.
Icons at the Time
Hollywood stars had started to become popular actress Greta Gabo.
The Prince of Wales devised the Windsor knot for tying a tie an wearing the flat collar commonly used today.
Clark Gable was an actor the box office "king" was considered the reason for drops in under shirt sales.
1940s
World War II: A Waring Era
Defined by World War II rationing was huge.
Unemployment almost disappeared, as most men were drafted and sent off to war as the government reclassified 55% of their jobs, allowing women and blacks to fill them.
After winning the war the United States emerged from World War II as a world superpower.
Returning GI's created the baby boom.
Radio was the lifeline for Americans in the 1940's, providing news, music and entertainment, much like television today.
Fashion and New Styles
Drabness and uniformity was worn by both men and women at all types of social events.
Ration coupons to use for clothing purchases each year, emphasized shorter skirts than ever before.
Nylon stockings became scarce, so women began wearing just ankle socks or showing their bare legs.
Women began wearing pants or overalls, and tying their hair up in scarves for work.
Men's wardrobe become much more simple and plain.


After the war glamour was popular again.
Men's clothes became full cut again, with double-breasted, longer jackets and wider trousers, shirts and coats began being made in a number of different colors,
Ties were often seen made in prints from geometric patterns to the iconic pin up girls, to express individuality.
Icons and Designers
Ingrid Bergman the icon of the time her love of pencil skirts and he added femininity to male clothing.
Christian Dior, Paris designer created the "New Look", to refine women's post-war styles featuring gorgeous full skirts and waist-cinching jackets.
Rita Hayworth famous actress and first "pin up" style she embodied old Hollywood's sultry attitude known as the "Love Goddess" best known for her roles as vixens in her films and for her glamorous style.
Designer to the stars Jean Louis, used her as his muse and designer clothes for what would later be called "old Hollywood pin ups".
After World War II the U.S had a booming economy.
More government spending; construction, the distribution of veterans’ benefits and most of all the increase in military spending–on goods like airplanes and new technologies like computers.
Rates of unemployment and inflation were low, and wages were high.
The baby boom influenced the suburban boom, “Levittowns”.
These houses were perfect for young families.
Another civil rights movement as a growing groups of Americans spoke out against inequality.
Post War Booms
Retro Fashion: Poodle vs Pin Ups
Casual clothing became more important pants become acceptable for women.
Swing dresses and poodle skirts were popular.
Later in the ‘50s era, the pin up look was desired and pencil skirts were used.
Bathing suits, lingerie, and shorts were commonly high-waisted.
Women
Menswear
Hawaiian patterns and the ever-popular cowboy style influenced leisure shirts.
Jeans were worn especially among younger men.
Polo shirts, leather jackets, and t-shirts became popular.
Men were conformed to be uniformed.
Jackets and trousers were shorter, although there was still a lot of fabric in the trouser legs.
Everyone still wore a hat.
Icons and Designers
Marilyn Monroe the most iconic and famous star that ever lived her style was sultry and glamorous she portrayed the classic Hollywood pinup.
Audrey Hepburn also a legendary icon she had glamour and elegance
Dior, Chanel who created her signature slim suit in the 1950s and Hubert de Givenchy, who designed the ladylike, polished clothes Audrey Hepburn would make famous.
James Dean idolized by young men his style was effortless and his outfits were basic with simple statements like his leather jacket and blue jean combo – making sure the collar was always up to emphasize his rebellious style.
Elvis Presley, he wore oversized blazers, leather jackets and Hawaiian shirts even pink when no man dared to.
Background of the 1960s
The “Great Society” in which poverty and racial injustice had no place.
The War in Vietnam soon started and the U.S was in full-scale war.
Some young people took to the streets in protest, while others fled to Canada to avoid the draft.
The struggle for civil rights began and was won with the Civil Rights Act that prohibited discrimination in public places.
The youth were the leaders of the sixties with two subcultures of the Mods and Rockers.
Flower Power
The Rockers tended to wear clothes like black leather jackets, whereas the Mods were more stylish and bohemian.
Trends like bell-bottom jeans and tie-dyed shirts, unisex dressing.
By mid-decade, popularized miniskirts, often worn with go-go boots.
Clothing was as likely to be purchased at surplus stores as boutiques.
They were meant as a statement against the war as the goal was "Love and Peace".
Icons & Designers
Mary Quant british designer that focused on the "mod" look popularized the mini skirt.
Jackie Kennedy The First Lady of the United States was chic, young, and elegant, women worldwide adored her and her incredible style.
The creation of the supermodel, the most famous one being Twiggy.
Men wanted to dress like the Beatles.
The 1970s
Many of the "radical" ideas of the 60's gained wider acceptance in the new decade, and were mainstreamed into American life and culture.
Many Americans joined the protest against the ongoing war in Vietnam which ended the war as it lost support.
Women, African Americans, Native Americans, and other marginalized people continued their fight for equality.
Environmental movement in order to conserve resources.
Rock and disco were also mainstream.
Power Suit and Disco
Bright colors, high waisted bell-bottom jeans, and platform shoes.
The hippies fashion was mainstreamed in the Seventies, as men sported shoulder length hair and non-traditional clothing.
Colorful patches, platform shoes, earth shoes, clogs, T-shirts, and gypsy dresses.
Knits and denims were the fabrics of choice.
Leisure suits for men became commonplace.
The late seventies gave rise to punk, an anti-fashion anarchistic movement.
Designer and Fashion Icons
Levi Strauss and Lee's manufactured jeans and soon became popular.
Calvin Klein and Ralph Lauren also rose prominently.
Lauren Hurton model who became a figure for the power suit.
Farrah Fawcett model and actress she embodied the 70s style for women.
Background of the 1980s
Technology made new strides with computers.
Binge buying and credit became a way of life and 'Shop Til you Drop' was the watchword labels mattered.
The creation of MTV revolutionized the music industry by turning musicians into television stars who had the power to influence through fashion.
Movies like “E.T.”, “Raiders of the Lost Ark” and “The Breakfast Club,” are still popular today.
Material Girl
People flaunted designer brands as symbols of wealth. Increased use of credit cards encouraged spending.
Material wives flaunted their wealth with designer brands.
Sweats were also introduced and popular as more people became interested in fitness spandex and lycra were popular.
Young girls introduced a range of style, bold colors and prints, leather and studs, stonewash blazers and power blazers.
Fedora hats and gloves were also introduced used by men.
Designers & Icons
Major icon was Madonna famous for changing her look and popular as a pop star always tried to shock her fans.
Princess Diana was elegant and enjoyed glamours clothes.
The 1990s
The 1990s was truly the electronic age the Internet existed.
The booming economy led to record low unemployment.
The stock market reached an all time high as individuals learned to buy and trade via the internet.
New music emerged grunge, rap, R&B, teen pop; electronic dance music, and punk rock.
Sitcoms and comedy's remained popular,The Fresh Prince of Bel-Air, Full House, Family Matters, That '70s Show and The Simpsons.
Along with new drama's like Beverly Hills 90210 and Baywatch.
Fashion and Influences
The grunge look became popular it trended with short jackets, crop tops, and high waisted jeans.
It introduced imitation leather fabrics like PU.
Ripped jeans, tights and baby doll dresses were also introduced.
Supermodels became an obsession.
Courtney Love epitomized the 90s grunge style with babydoll dresses, ripped tights, and ripped jeans she even launched her own fashion line.
Kate Moss was introduced as a classic supermodel also wore a grunge style with a glamourized supermodel life.
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